Confused about personal branding? Let’s clear it up in about 200 words.
Personal branding means marketing yourself and your career as a brand. You become a brand.
Oprah, Richard Branson and Martha Stewart are all examples. Oprah could have called her show “Talk Time.” Instead, she became the brand. Personal branding and regular branding can be used together. Jay-Z is a brand; he also owns the Rocawear clothing line.
Opportunities: career, business, relationships, recognition. Your personal brand will help you stand out.
Personal branding requires being in the spotlight. It requires personality. The business and you are inseparable. If you don’t like the spotlight, it may not be a good fit.
That’s it! Don’t complicate personal branding. It’s a simple concept with potentially huge impact.
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