3 Story Tools Your Brand Needs (FS048)

Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you.

In this episode Chase shares insights about story that can help your brand do just that, including:

• 3 elements of story that will change how you look at your business
• The paradigm shift responsible for why the big guys (Pat Flynn, Steve Kamb, Corbett) wanted to work with Chase in the first place
• A simple equation for telling a compelling story (or tagline, headline, etc)
• Some jokes about Caleb’s age and Corbett’s hats

It’s a good’n. Jump in to the comments below and let us know what you think. (We spend some time up front catching up on the state of Fizzle and what we’re learning before getting into the topic of this episode.)

April is Audience Month

Understanding your audience can be the key difference between success and failure in your business. It defines the line between a “project” and a real business.

Do you know who you serve, what they struggle with, what they’d pay you for? We want to help you get to clarity. So send in your questions and we’ll answer them on the air.

Ask us a question »

Show Notes

How To Hire Like a Bootstrapper With Special Guest Laura Roeder – A great episode of a podcast I listen to. (I was actually on an episode here.)

Teenage Mutant Ninja Turtles Official Trailer #1 (2014) – This is… I just… I mean… I’m shell shocked.

Pioneer Nation – “We’re inviting independent entrepreneurs, small business owners, and freelancers to join us for an all-new adventure.”

R.I.P. Tervoor’stache – We’ll miss your gentle, gentle touches.

Fizzle | Defining Your Audience – “If you haven’t defined your audience well you’re, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others.”

Fizzle | Essentials of Website Design for Business Builders – “In this course we tackle the essential and most important elements of website design, from the most common mistakes through to the conversion system we used to create exceptionally high performing websites. (Chase has been the chosen designer of many big-time, successful founders like Pat Flynn, Steve Kamb and our very own Corbett Barr).”

A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Donald Miller – This is the book I read through in one sitting recently. Such a good take on how to use the principles of story to shape a better life.

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte – “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action.”

Michael G. Pacchione | LinkedIn – If you want to put together a really great presentation, this is the guy to work with.

Steve’s Site: Ending the Grind – This is the Steve I found in comments on Think Traffic. Make sure you listen to hear how his story inspired the design of Think Traffic.