This is second and final episode in our series about how to make an engaging course on the cheap.
You don’t need a bunch of equipment, you need a solid plan. This list walks you through that plan.
In this episode we continue walking through 38 tips to help you make something excellent your first time around. (If you haven’t listened to it yet, here’s part 1 of this conversation.) Enjoy!
19. Decide which medium you’ll make your course in — written, audio, video, text; any can work.
20. Write parts of your sales page — Again, What 3 things do they walk away from this course knowing how to do? Write several options for headlines, descriptions, bullet point takeaways, etc. Here’s an example: Shareable Images for Blogs & Social Media — Fizzle.
21. Create a course plan document — This is where you’ll keep high level ideas about the course, it’s goals and who it’s for. Here’s the Fizzle Course Planning Document template pdf.
22. Brainstorm lesson ideas on index cards, Post-It notes, Trello.com, or regular paper — What you’re collecting here are bits and pieces to include in lessons.
23. Make worksheets + action items first — Worksheets can be so good that videos/text/audio is just explaining the worksheet. Why do this? Because the ACTION users take with your course is where so much of the real work takes place.
24. Use quotes from known leaders and hard data points — These kinds of things feel concrete and help push a concept forward, so include them. Avoid woo-woo quotes and pseudo science.
25. Create your own lesson template — How many index cards/bullet points/post-its for each lesson? Is there a story and/or example in each? Is there a quote in each? Is there a worksheet for each?
27. Perform the course live if you can — Either in a workshop, webinar, local meetup, google hangout, etc. You could even sell individual workshops, pre-sell attendance, give an initial discount, record live, etc.
28. If you can’t perform it live, make a rough draft — Do the whole thing, performance, recording, editing, etc. You will find places to tighten up your content, make it more powerful after you’ve done this.
29. Simplify content for laser specific outcome(s) — What are those 3 things they’re going to walk away from your course knowing how to do again? Tighten the script to really focus on those, now that you’ve recorded and edited it once.
30. Camera and audio considerations — What are you going to use for your course? You could use ScreenFlow or Camtasia or Quicktime or webcams or microphones, etc. I list what we use below.
31. Decide how you’re going to deliver the script to camera/mic — Are you going to try to memorize bits at a time? Or talk through a presentation with slides? Or use notecards on camera like David Letterman?
Script Memory Technique — We deliver a bullet point at a time (normally 1-3 sentences).
So we put each part of that sentence on something in the room, with a metaphor for each, from left to right. For example:
Script: “We’ve worked with thousands of entrepreneurs here at Fizzle, we’ve seen some fizzlers become massive successes and other fizzlers totally burn out. And what works for those who succeeded is this combination of “aha moments” from the training, conversations with other motivated entrepreneurs (you’re not alone in this), and steady progress week after week. Here’s how one fizzler put it:”
32. Decide on your launch ideas — You don’t want to squander your launch, but remember: your course will be way more valuable over the long haul. That said, maybe there are some ways to pre-sell the course, build buzz, etc., even before your course is finished.
Note: There’s a whole course within Fizzle on launch ideas and sequence, which you can start today if you have a dollar to try it out.
33. Easy Self Hosting Option:
34. Platform Options:
35. Decide if you’ll use an affiliate program or not — An affiliate program is a way for you to reward people for promoting your course.
36. Decide if you’ll use a community element — Be careful about forums (they tend to die). Be careful about FaceBook groups (they tend to be super noisy).
37. Custom setup considerations —
38. Our setup at Fizzle:
Fizzle’s Video Production & Editing Courses — Get your first 30 days of these courses for $1:
At Fizzle, we’ve worked with thousands of creative entrepreneurs, helping them find customers and get paid.
We’ve helped bloggers, podcasters, YouTubers, musicians, designers, consultants, photographers, foodies, teachers, and everything in between.
Our acclaimed training and coaching program is now offering a free 14-day trial. See if Fizzle membership is right for you »