How Do You Know What Content To Create? (FS125)

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Episode 125: How Do You Know What Content To Create? (FS125)

The content you publish could be an evergreen source of traffic, revenue, brand love and loyalty.

Or it could be a total waste of time and effort.

So how do you know what content to create?

In this episode we'll show you how to decide what questions you should spend time answering for your audience, including ways to learn right now from other peoples' audiences (in case you haven't built your own yet).

Click play, subscribe in your podcast app, download it for later or do whatever it is you do with these episodes, but please, for all our sakes, enjoy yourself.


The basic problem:

Keep the focus on the customer! You're an expert on your product/service, and that can hold you back.

In an article on the expert's dilemma, Catriona Pollard explains the dilemma this way:

The only way to solve this problem is to reconnect with your audience. Don't geek out on your product or service stuff, geek out on your audience, their struggles, the questions they're asking, the language they're using.

To reconnect with your audience, follow any number of the research tactics below. Also, spend some time thinking about the answers to these questions:


Research methods:

Below are several research methods you can use to discover great topics to make your content about. We talk at length about each method in the episode, so if you want more information on any of them definitely listen to the podcast above.

Answer your own questions

Use your own audience

Use other audiences


Show notes:

How To Reverse Engineer Massively Shareable Content (FS086)

How to Do Keyword Research for SEO: A Beginner's Guide

Richard Saul Wurman – Wikipedia, the free encyclopedia

BuzzSumo: Find the Most Shared Content and Key Influencers

Open Site Explorer | Moz


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