How to Hook Your Customers but Keep Yourself from Getting Hooked (with Nir Eyal) FS357
“To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.”
― Nir Eyal
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. In today’s episode, Nir shares how to create sticky products and why some products capture widespread attention while others flop. He also explains how to avoid distraction ourselves, so we can “finally do what we say we will do.”
Today’s episode is brought to you by Podia. Podia is like a Swiss Army Knife for selling anything you need online. Fizzle Show listeners can get 15% off of Podia FOR LIFE by signing up for a free trial over at http://podia.com/fizzle.
This episode is also brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the country. Get three months free when you run your first payroll. https://gusto.com/fizzle
Links from this episode:
– Indistractable: How to Control Your Attention and Choose Your Life
– Nir’s schedule maker tool: https://nirandfar.com/schedule-maker/
– The Most Important Skill of the Future is Being ‘Indistractable’
I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!
📓 Articles & Announcements
Is your podcast routine stuck in a rut? If so, we’ve got just what you need! Jane Portman from Userlist joins us on the blog today to share her podcasting genius. Keep reading for 8 experiments you can try when your podcasting routine needs spicing
Today is an exciting day for Fizzle. We’re announcing a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community. Today, this refresh marks
Hands up if you easily create consistent content week after week without fail. My guess? Since you’re reading this article, that’s probably not the case. Despite what you may be thinking – you’re not alone. Lots of content
🎙️ Podcast Episodes
Joe Valley is an Author, Guest Speaker, EXITpreneur, Advisor, and Partner at Quiet Light. He has also built, bought, or sold over half a dozen of his own companies. Over the last nine years, Joe has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He
Tiffany Bisconer is a CPA with over 20 years of accounting and tax experience. Tiffany worked with one of the top certified public accounting firms before becoming director of Acena Consulting. She combines her private industry and public accounting experience to work with CPA firms and directly with business owners
This has been an exciting month for Fizzle! We recently announced a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community.