How Much Should You Promote Your own Content? (FS079)

🎙️ Listen to the episode:
Episode 79: How Much Should You Promote Your own Content? (FS079)

We devote the whole show today to answering a great question from a listener.

Of course, there’s a little banter in there too.

The question is: how do you find the balance between creating content and promoting that content?

You made a post. (Or podcast or article or book or app or jelly or cooler or whatever.)

How much time should you spend getting the word out about it?

If you’ve ever wondered this, you’re not alone. We’ve struggled with it. Just about everyone online has too.

In this conversation we share the “System Approach” to promotion and our current system for promoting our content. Enjoy! And let us know if you have any questions in the comments.


Conversation Notes

Our promotion list:


Show Notes

Get the Guide: Top 10 Mistakes in Starting an Online Business A simple guide book to help you avoid the most common pitfalls.

2 Questions to ask Yourself About the “Equal Odds Rule” “Allen’s career makes me think of the “Equal Odds Rule.” The rule states the following…”

How did you get Into That – Grant Baldwin Grant asked the question on today’s show. Thanks, Grant!

James Clear We’re big fans of this up-and-comer.

Listen, Money Matters “Manage your money like a badass.”


XOXO Videos To Watch

Here’s a few talks we think you should watch. They’re from thoughtful, creative, experienced people who have gone through what you’re going through.

Justin Hall, a pioneer of blogging, shares a lot of things.


Jonathan Mann writes a song a day.


Darius Kazemi teaches us how to win the lottery.


Bonus: Josh Ruben makes me laugh something terrible! (NSFW language. Snape isn’t very good. But Hoffman!?)


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