Pricing Hangups — First Product Series Part 2 (FS036)

Pricing is tough. No doubt. But we’ve got experience with it and in this episode give you the essential pieces of advice to make your thing and price it right.

This is part two of a four part series on making your first product… to sell… to people who aren’t in your family.

(If you haven’t heard the first part of this series yet, do so here).

Each episode in this series features interviews with successful entrepreneurs, followed by our thoughts (the 3 C’s of Fizzle).

Here’s the 4 entrepreneurs you’ll hear from today:

Chris Johnson — Founder of SimpliFilm.com and Flowtility. Also, the best salesman I know; and I mean that in the best possible way.

Paul Jarvis — Writer of books, designer of websites, blogger of blog posts at PJRVS.com.

Jason Glaspey — Founder of Paleo Plan, a weekly meal planner for folks who want to eat paleo.

Jenny Blake — Founder of Life After College and author of the book by the same name.

More From The First Product Story Series

1. Finding The Idea for Your First Product
2. Pricing Hangups (this one)
3. Conversion Essentials
4. The Failure Plan
5. 13 Successful Founders Share First Product Stories

Show Notes

An eBook pricing model that resulted in $100,000 in sales by @ASmartBear — “How you price a product can have a radical impact on the revenue you make from it.”

Are You Making the Most Common Pricing Mistake? — “In my hurry to launch my first product I almost made a mistake that would have cost me over $10,000, a mistake that I see being made with products all around the web.”

Visual Supply Co (VSCO) — “The gold standard of digital film emulation for Adobe Lightroom, Adobe Camera Raw & Aperture.”

Third Tier Lessons — 3 Stories from Vegas & New Media Expo — “As I write this I’m literally in the bathroom at my hotel in Las Vegas enjoying a quiet moment before another night out with friends and conference goers. I’ll let you guess at the chair I’ve engaged.”