Should You Delete Negative Comments? + Other Audience Questions (FS051)

🎙️ Listen to the episode:
Episode 51: Should You Delete Negative Comments? + Other Audience Questions (FS051)

All month we’ve been sharing tips and tactics for defining your audience, complete with loads of interviews with experienced entrepreneurs on how they do it.

This week we feature two more interviews and listener questions covering some of these topics:

  • Four audience journey questions (from an experienced advertising mind).
  • Finding the blogger-give/audience-take balance.
  • Plus a question showcasing the difference between a big and sucky audience and a small and profitable audience.

The Guide to Defining Your Audience

Fizzle’s Guide to defining your audienceWe’ve put together a handbook to help you get to clarity on your target market, ideal client, tribe, avatar, persona, whatever the kids are calling it these days. The guide includes:

  • Bullet point notes on each of the expert interviews with links to specific tools they use.
  • Worksheets and exercises to get to the truth about your audience so you can resonate and sell to them.
  • The big list of questions to ask about your audience (including the two failsafe questions).
  • Quick summaries of the most important concepts in customer development (that’s what the startup world calls it) to keep you on track (without wasting a bunch of time).

Download the guide and start cranking with these worksheets and insights from experts so you don’t make the mistake as the entrepreneur in the story I shared last week.

Download the Fizzle Audience Guide


Experts in this episode

Jon Collins“Director of Story @TrumanPDX Co-founder @epipheo I write epic novels in my head and impromptu children’s songs at bedtime.”SincerelyTruman.com

Josh Chang“I like to live. communications planning at Wieden+Kennedy. It’s like child and youth development.”PanicAndRun.com


Goats Note

A full 20% of the recent Fizzle planning retreat was spent watching this video and falling over with laughter. I can’t for the life of me figure out which is my favorite. But I’ve chosen what I think is the most “Fizzle Show-ish” goat yelling clip and made it the intro to this episode. What do you think?


Show Notes

Urban Dictionary: how’s your father — Go for a ride.

Hey Batter Batter! This is an epic bit from Brian Reagan I reference in the show. What are we, rabbits?

Corbett’s Choosing A Topic Course in Fizzle — Choosing a topic for your business (or blog, podcast, platform, etc.) is an incredibly important decision. In this 70m course Corbett walks you through listing potential business topics and implementing the impartial decision matrix (a lil’ thing he uses to stay smarter than me). If you’re not a member, you can get in for a buck.

Chris Guillebeau: The Lesson of Convergence“Many people talked about building a business based on a hobby or passion. However, others cautioned that “follow your passion” is more complicated than it first appears.”

NextDraft: The Day’s Most Fascinating News with Dave Pell Mentioned in Joseph’s question.

Earn a living doing something you love.

Grow an audience and get paid for your work as an independent creator. Fizzle is where creators come to learn, share and make progress toward their online dreams.

I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!

Claire Pelletreau
ClairePells.com

📓 Articles & Announcements

  • Introducing Fizzle 2.0

    Today is an exciting day for Fizzle. We’re announcing a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community. Today, this refresh marks

  • The Secret to Creating Consistent Content (that nobody’s talking about)

    Hands up if you easily create consistent content week after week without fail. My guess? Since you’re reading this article, that’s probably not the case.   But despite what you may be thinking  – you’re not alone.  Lots of

  • How to Start a Blog (The 5 Most Essential Steps)

    Starting a blog can be a life changing decision. I started blogging on a sabbatical while road-tripping through Mexico one year, and had no idea just how much my life would change as a result. Because I started a blog, I have: Reached millions of people Made friends around the

🎙️ Podcast Episodes

  • The Golden Age of Creators with Barrett Brooks

    Barrett Brooks is COO at ConvertKit, which is a email marketing software for creators (authors, musicians, chefs, filmmakers, comedians, YouTubers, etc.). In this episode, Barrett goes into depth on how to own the relationship between your audience independently of social media and other platforms. By creating your own website, and

  • “Traveling Light” with Chase Reeves

    Today we have former Co-Host and Co-Founder of The Fizzle Show, Chase Reeves! We catch up with Chase today as he embarks on his own podcast journey with his new show: “Traveling Light,” where he explores the ideas, lifestyles, and habits of pop creatives, thinkers, and makers

  • Life Profitability: Measuring What Matters with Adii Pienaar

    Adii Pienaar is founder of WooCommerce and Conversio, both of which he successfully sold. In his new book Life Profitability, Adii gives us a new perspective for becoming self-aware, recognising your values, and understanding your impact.