Stand Out, Serve Hard, Sell Soft & Get Traffic (FS085)

🎙️ Listen to the episode:
Episode 85: Stand Out, Serve Hard, Sell Soft & Get Traffic (FS085)
iTunes | Overcast | Pocket Casts | Stitcher | Spotify | RSS

Questions from 4 listeners today take us into the realm of the USP (Unique Selling Proposition).

We share some of our insights about getting to clarity in your offers to increase conversion and engagement. Enjoy!

Listener Questions

Talia Pollock

  • Party in my Plants. Such a fun site.
  • Her audience struggles with engagement. “How do I have an online business when all the audience wants to do is consume privately?”

Paul Ricken

  • PaulRicken.nl is Paul’s Site. Paul’s song and energy in his question are amazing!
  • “How can I build an intimate relationship with my subscribers if they’re not signing up?”

Brian Wampler

Sioux

  • She’s a film maker making some specific films for specific markets, currently writing some website copy.
  • “I don’t feel comfortable with hard-sell copy. Can you suggest some effective websites that don’t use hard-sell tactics?”
  • Resources:
    • I recommend looking at the sales pages of people who use VHX. You can find a ton of examples on their blog.
    • Some of these examples are remarkably sparse, like this one. Others have a lot going on like this one from Indie Game the Movie.
    • This American Life Live seems to hit a middle road.
    • Sandwich Video is a great place to watch as well. What objections are they overcoming? What words?
    • Gumroad Picks: Films. Gumroad has a bunch of examples to explore as well.

Earn a living doing something you love.

Grow an audience and get paid for your work as an independent creator. Fizzle is where creators come to learn, share and make progress toward their online dreams.

Try Fizzle Free
Or, start learning now.

Featured Instructors

See all instructors »

I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!

Claire Pelletreau
ClairePells.com
See all success stories »

đź““ Articles & Announcements

  • Introducing Fizzle 2.0

    Today is an exciting day for Fizzle. We’re announcing a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community. Today, this refresh marks

  • The Secret to Creating Consistent Content (that nobody’s talking about)

    Hands up if you easily create consistent content week after week without fail. My guess? Since you’re reading this article, that’s probably not the case.   Despite what you may be thinking  – you’re not alone.  Lots of content

  • How to Start a Blog (The 5 Most Essential Steps)

    Starting a blog can be a life changing decision. I started blogging on a sabbatical while road-tripping through Mexico one year, and had no idea just how much my life would change as a result. Because I started a blog, I have: Reached millions of people Made friends around the

All articles and announcements »

🎙️ Podcast Episodes

  • The EXITpreneur’s Playbook with Joe Valley

    Joe Valley is an Author, Guest Speaker, EXITpreneur, Advisor, and Partner at Quiet Light. He has also built, bought, or sold over half a dozen of his own companies. Over the last nine years, Joe has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He

  • R&D Tax Credits with Tiffany Bisconer

    Tiffany Bisconer is a CPA with over 20 years of accounting and tax experience. Tiffany worked with one of the top certified public accounting firms before becoming director of Acena Consulting. She combines her private industry and public accounting experience to work with CPA firms and directly with business owners

  • Behind the Scenes: Fizzle 2.0

    This has been an exciting month for Fizzle! We recently announced a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community.

See all episodes »