Take Your Brick and Mortar Business Online With These Terribly Important Questions (FS093)

🎙️ Listen to the episode:
Episode 93: Take Your Brick and Mortar Business Online With These Terribly Important Questions (FS093)

On the show today we answer a great question from a listener who wants to bring his brick and mortar business online.

What should he be thinking about? What are the common roadblocks and challenges? What are some unfair advantages brick and mortar businesses could take advantage of?

Our answers to those questions on the show today. If you’ve got a local business you definitely want to pay attention to this one. Enjoy!


Questions to ask yourself:

If you run a brick and mortar business and you’re thinking of taking it online, you’ll definitely want to listen to the whole show today. Below I’ve put together some notes for you to keep track of what we talk about.

You sure you need to do this? — Why not expand the reach of your current methods or add more items to sell?

Do you know exactly who you want to sell to? — In Patrick’s example he’s selling directly to restaurants in Memphis. When you go online will your current customer target shift? Consumers and chefs are two very different targets, requiring different kinds of marketing, calls to action, etc. You’ll need to identify your target market early on.

For each item you’re going to sell, how much do you make in profit after production costs, labor and shipping? — This is about pricing and scale. Can you make money if you’re only selling X amount of Y product per month?

Get a website up! — it’s not a question. This needs to happen first. Squarespace, Shopify, Gumroad, Etsy, Big Cartel, StoreEnvy, WooCommerce. Pick one and get your site up. Don’t worry so much about platform. Get started and figure it out as you go.

(Find some more info on this in our domain name advice and platform guides.)

Can you try a pre-sale first? — Why not try this out and see if you can drum up some interest? Gumroad has this feature and makes it real simple to test for interest.

Where are you? — Location matters! Local marketing is a much different thing, even though you’ll be selling nationally and maybe internationally, don’t short sell your local presence.

Who could you approach to mentor you? — You’re going to have to crack a whole bunch of new nuts. Approach a few people who’ve been there before to help you anticipate the sticky stuff!

What’s the story about your package/product? — It’s not just a cup of coffee, it’s a fair trade farmer’s livelihood. It’s not just vegetables, it’s microgreens from a family farm. Don’t bore me with it, but make sure I feel the story as I quickly peruse the product.

What existing sites/communities could you partner with? — Marketing is going to be one of your hardest problems.

What shipping material will you need? — This is a real expense and a real part of fulfilling these orders. Spend an hour figuring this out.

What exactly are you going to sell? — can you organize things into packages? are they totally individual?


Show Notes

US Wellness Meats

eCommerce Shipping Fulfillment Software For Business | ShipStation

Comparison: Etsy//Big Cartel//StorEnvy//Shopify

Earn a living doing something you love.

Grow an audience and get paid for your work as an independent creator. Fizzle is where creators come to learn, share and make progress toward their online dreams.

I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!

Claire Pelletreau
ClairePells.com

📓 Articles & Announcements

  • Introducing Fizzle 2.0

    Today is an exciting day for Fizzle. We’re announcing a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community. Today, this refresh marks

  • The Secret to Creating Consistent Content (that nobody’s talking about)

    Hands up if you easily create consistent content week after week without fail. My guess? Since you’re reading this article, that’s probably not the case.   But despite what you may be thinking  – you’re not alone.  Lots of

  • How to Start a Blog (The 5 Most Essential Steps)

    Starting a blog can be a life changing decision. I started blogging on a sabbatical while road-tripping through Mexico one year, and had no idea just how much my life would change as a result. Because I started a blog, I have: Reached millions of people Made friends around the

🎙️ Podcast Episodes

  • The Golden Age of Creators with Barrett Brooks

    Barrett Brooks is COO at ConvertKit, which is a email marketing software for creators (authors, musicians, chefs, filmmakers, comedians, YouTubers, etc.). In this episode, Barrett goes into depth on how to own the relationship between your audience independently of social media and other platforms. By creating your own website, and

  • “Traveling Light” with Chase Reeves

    Today we have former Co-Host and Co-Founder of The Fizzle Show, Chase Reeves! We catch up with Chase today as he embarks on his own podcast journey with his new show: “Traveling Light,” where he explores the ideas, lifestyles, and habits of pop creatives, thinkers, and makers

  • Life Profitability: Measuring What Matters with Adii Pienaar

    Adii Pienaar is founder of WooCommerce and Conversio, both of which he successfully sold. In his new book Life Profitability, Adii gives us a new perspective for becoming self-aware, recognising your values, and understanding your impact.