Is the work you’re doing towards your goal working at all?
What if you’ve been working for several months and don’t have much to show for it? Is this normal? Is this how it works at first?
Speaking of normal, what is normal!? What kind of results should you be expecting?
Today on the show we talk about several places you can look to diagnose where your problem might be coming from.
And the first step is looking at those expectations. How can we intelligently set our expectations in modern indie business?
Dive into the show and enjoy…
The big rule here is to set your expectations around the work you can do. As Chase acts out on the podcast: the goal you CAN control.
What work are you committed to? What is the effort, the job, the task, the project, the ongoing activity, you can commit to.
3 months from now you may not be able to hold yourself accountable to the results of your work (traffic, revenue, subscribers, etc.), but you can hold yourself accountable to the workyou committed to.
What actions can you commit to taking to get you towards your goals? Can you SET your expectations here instead of elsewhere?
If at the end of the year you didn't know what you did — you only know that you didn't reach your goal — you're gonna feel in a bad way.
However, if you set your expectations on the work you commit to — the goal you can control — then you hold the keys to your own fulfillment.
BTW, if you learn to manage your expectations like this it will keep you out of the horrible comparison trap, where you compare yourself to others and, no matter how great your results, can always find someone doing better than you.
If you don’t have a kind of “guiding light” in your own plans and expectations, you’re leaving yourself wide open to this comparison game.
Define your guiding light for the next season, a game plan for the work you KNOW you can control.
Note: all this stuff is broken down in more detail on the podcast. Subscribe in a podcast app on your phone and go on a walk and listen to it! It’ll sink in deeper and you’ll come back refreshed… we can just about guarantee it.
Publishing is in quotes there because you may not be a publisher of blog posts, podcast episodes, Instagram updates, etc. But, as we talked about above, this is about the work you’re committed to doing.
Are you doing enough of that work?
For instance, a blogger can’t publish 11 posts in 12 months and expect big results. Something closer to 50 or 90 in 12 months gets you much further faster. (More on why this works later on.)
It can be helpful to think about this as a numbers game: the more you do, the more you learn. The more you learn, the smarter your strategies. The smarter your strategies, the greater the chances for good results.
Maybe you don't know exactly who you're talking to. Target market, ideal client, and niche are all words you need to know, fo’ sho’.
Our free guide on defining your audience on this is packed with insights. <== click that if you don’t have this on your computer at all times.
The gist here is simply this — if you don’t know who you’re talking to, you don’t know how to give them what they want.
Maybe you simply don't have a good enough handle on who you're talking to.
Have you listened enough to your potential customers to be able to reflect their desires back to them in language they definitely understand?
This is a sign of really understanding the core issue of your business.
Obviously this is tightly connected with the previous “knowing exactly who you’re talking to.” When you know who they are, you can focus and find what they really desire/need/want/struggle with.
Your goal is to RESONATE with your audience. Maybe you’re not resonating.
It’s a very really possibility that you might not have spent enough time listening. There’s literally no better training on this than Steph’s Customer Conversations training.
That course teaches you how to find them, what to ask them, how to listen and how to get the insights from THEM that you’re sorely lacking. Invaluable.
The wrong look, feel, aesthetic, angle, message and hook can make qualified visitors literally bounce off your site.
Again, if you don't know your customer you could be way off on this one.
Pro tip: If you don't have the skills to make a more elaborate design work for you, err on the side of minimal design!
If you have some traffic but nobody's signing up or purchasing in any meaningful way you may have a conversion problem.
People are coming, but they’re not converting.
Like above, it could be the wrong message, hook or look. Or it could be that you’re not ASKING clearly enough. Or it could be you’re not enforcing the BENEFITS enough. Or it could be that you’re just not making something really valuable to them yet.
In Corbett’s course on How to Grow Your Email List to 10,000 Subscribers and Beyond he teaches a bunch about how to put together an “opt-in incentive” that really resonates with your audience. That’s available in a free trial in Fizzle here.
It's possible that customers in your topic/niche are seeking content in a different medium.
By medium here I mean text vs video vs audio. And each of those can be broken down further. E.g., text can be broken down into blogging, email newsletter, reading on Medium.com, writing guest posts on other publishers’ websites, etc.
Wheres the intersection of those three questions for your topic:
Remember, everything in your business is a hypothesis, i.e., an informed guess. Your job is NOT to be a genius, it’s to be a researcher, to observe, infer, test and understand.
You're testing what works. You’re testing your own skills. You’re testing different audience ideas. You’re testing what resonates with them.
When you look at it this way, you can separate yourself, your own self worth, from the results themselves. You are a tester, an experimenter, you can tweak and make changes… because your strategy is only a hypothesis.
So, there’s a handful of places to look when your strategies aren’t working.
Any others come to mind for you? Share it in the comments. Thanks for reading/listening!
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