The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

Monthly Archives: August, 2012

Okay, I'll admit it. I'm trying to tell you not to do something I did for years. Obsess over traffic. Or at least traffic volume. I'm sure you've heard it before, traffic isn't important, targeted traffic is. In this post I'm going to give you some very specific results that show how much you would be missing if you focused solely on traffic volume and not at the type of traffic you are getting.

Blogging can be an incredible platform to build a business around. Blogging is a perfect way to become recognized as an expert in your field. But blogging can also become a trap that keeps you from your real goals.