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Monthly Archives: September, 2012

When I first started working on my own business ideas, I didn't understand how important it was to do something unique. I borrowed other ideas without contributing anything new or noteworthy and then scratched my head when my implementation never took off. "Why is no one paying attention to my idea?"

There's a specific step every entrepreneur needs to take that isn't talked about nearly enough. The news likes to cover the "overnight" success stories like Facebook buying Instagram for a billion dollars or Angry Birds selling millions of copies, but they don't share the key first step that the people who built these stories took.

Twitter has been one of the chief catalysts of my business success. While I've wasted plenty of hours on the platform, I've also used it to infiltrate the "cool kid" crowd, perform market research, and stay ahead of trends in my industry & beyond.

Note from Caleb: This is a guest post by Nathan Barry, an accomplished iOS designer who builds beautiful apps. In this essay he discusses the positioning and differentiation lessons he has learned through the Apple App Store that are just as important across all kinds of entrepreneurship. He discusses why building something that helps people, pricing at a premium, and launching early were main reasons why he has seen so much success.