"In December, I want to look back at the year and answer two questions: 1. how did we do? and 2. what do we want to do better next year?" That's a quote from Chase in our podcast episode on conducting a yearly review for your business. He continues:
"In December, I want to look back at the year and answer two questions: 1. how did we do? and 2. what do we want to do better next year?" That's a quote from Chase in our podcast episode on conducting a yearly review for your business. He continues:
Questions from 4 listeners today take us into the realm of the USP (Unique Selling Proposition). We share some of our insights about getting to clarity in your offers to increase conversion and engagement. Enjoy!
For some reason you haven’t shipped that project yet. I haven’t either. We make excuses, even as we daydream about the idea. We fool ourselves with a future reality even as we procrastinate.
It was a successful business making good money, a few thousand a month. And then, suddenly, poof — the whole business is gone. This is the allure and the danger of a business ideas that’s “not the most legit thing,” and this is the situation one of our podcast guests today has to deal with.
"That can't be right...," I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase? I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I'd heard about the paradigm from other startup case-studies. This was the first time I was seeing it in person.
Here at Fizzle, we’ve spent the last couple weeks in full-on year review mode. We have some new ideas to share (and some time-proven designs as well). We talked in an episode a long time ago about how we do these reviews and, more specifically, how we find the plan for next year in last year’s review.
Do you know what we do for a living? We make things for self employed people, for indiepreneurs and solopreneurs and bloggers and podcasters and mediapreneurs and all the great names the news labels us with.