Business ideas almost never work right out of the gate. Nevertheless, entrepreneurs put a ton of pressure on themselves to make their idea work. The truth is, every business goes through natural shifts over time.
Business ideas almost never work right out of the gate. Nevertheless, entrepreneurs put a ton of pressure on themselves to make their idea work. The truth is, every business goes through natural shifts over time.
Think back to the beginning of your journey. Or, perhaps you're here right now: overwhelmed by the choices, drowning in info, all the options and none of the focus. In today's world, with the "minimalism movement" upon us, there's a good chance you've heard that more does not equal more. More stuff doesn't mean more happiness (in fact, the science is starting to reveal that the opposite is true.)
Email is the centerpiece of modern indie businesses. It’s a critical way we engage with our audience for direct sales and relationship. So, all us modern entrepreneurs know we need to be growing our email lists. And by now most of us have been to websites offering something for free via an email capture form.
You know how important it is. We don't have to tell you. Your email list is one of the most valuable parts of your business... or at least it should be. But yours isn't growing, not as fast as you know it should be anyway. Or, maybe you haven't even started one. You're worried your competitors are passing you by because their lists are growing much faster. You're right to worry. You should be worried.
If we go for too long without progress, we lose momentum and the work grows more and more resistance. Do you know what I mean? When the work just kind of feels heavier and heavier?
As an independent entrepreneur, your business lives or dies on the progress you make week in, week out. Let’s talk about some EFFECTIVE ways to stay focused on things that matter. Avoiding distractions is utterly essential to your success, but that little device in your pocket…
Humans have a destructive tendency to overcomplicate things. Building a small business is no different. The essence of a successful business is incredibly simple. As Paul Graham says, you have to build something people want. Expanded just a little, you have to create something that solves a problem or addresses a desire for people in a way they’re willing to pay for.
The whole "sales" thing has been a little bit wrecked by used car salesmen, Glengarry Glen Ross and old dudes in suits in weird hotel ballrooms. In the online business world, there's a lot more fun shiny stuff to talk about than real deal selling.
As entrepreneurs we’re always finding new things to educate and give us a little motivation. Because, I mean, we’ve got to strategize and sh*t, you know!? And strategizing takes effort.