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27 Ways to Stumble on Unbeatable Content Ideas (FS088)

You may not feel like it, but you are absolutely skillful enough to create high performing and impactful stuff. (We’re talking about blog posts, podcasts, infographics, products, etc.)

You’re capable of it, but if you’re like many of us indie entrepreneurs, you haven’t yet.

The ideas are in your head, you want them to come out, you want to click “publish” and watch them spread, but they won’t come out on their own. They also won’t come out by staring within your own brain. You’ve got to knock them loose.

In this episode you hear 27 ways to knock those ideas loose, get them down and evaluate which one’s to get started on.

We’ve all got the questions like these:

  • What will be good?
  • What can you write?
  • What will your audience truly resonate with?
  • What will they share and promote for you?

In this conversation you’ll learn how to discover fresh and unbeatable content ideas for your blog, podcast, social channels and website. Enjoy!

Listen to the episode:

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“27 Ways to Stumble on Unbeatable Content Ideas”


Don’t miss the ultimate tip

If you haven’t listened to it yet, be sure to take notes on this episode: How To Reverse Engineer Massively Shareable Content (FS086).


27 ways to find great content ideas

Note: I’ve made some quick notes below and added the time stamp of each bit because you’ll need to listen to them to get the whole picture of each.

  1. (18m) Collection tips! Drafts App, Evernote and Chase’s keyword/tag trick.

    ““Make the right thing the easy thing to do.””

  2. (25m) Disciplined non writing get’s you chomping at the bit. (Chase mentions travel.)
  3. (26m) Create a trigger points list, a list of events that would cause someone to look for a solution to their problem. (Definitely listen to this one… great insights from Barrett.)
  4. (29m) Create a learning timeline. List the stages from novice to expert.
  5. (31m) Do. Learn. Go. — new things/places that you’ve never done/learned/visited before.

    ““A desk is a dangerous place from which to view the world.” ~ John le Carre”

  6. (37m) Express passion about a belief you have that the world should embrace.
  7. (38m) Look through the lens of emotions. Fear. Embarrassment. Passion. Rage. Envy. Lust. etc.
  8. (41m) Magazines: check out the table of contents, read only the articles that interest you.
  9. (43m) Write every day for xx number of days.
  10. (44m) Google auto complete!
  11. (45m) Answer reader/listener/visitor/subscriber questions.
  12. (47m) Ask everyone who signs up for your email: ‘what’s one thing you’re struggling with right now as [your niche here]?’
  13. (46m) Ask powerful questions. “What’s the worst thing that happened to you this week?”
  14. (49m) Create a structured series to leverage real-time-ness. (You’ll have to listen to this one.)
  15. (52m) Read every post on a single author blog. You’ll see how they grow and change over time.
  16. (53m) Get personal. 1). reveal things about yourself, get uncomfortably personal… embarrassing, touching, passionate stuff. 2). Talk to yourself publicly. Write posts to yourself. use your self talk publicly.
  17. (56m) Try different formats of posts. long. short. image. story. data. infographic. etc.
  18. (57m) Be a journalist instead of a teacher. Tell someone else’s story.
  19. (58m) Your story. what was hard. what was easy, what you wish you would have known.
  20. (59m) News in your industry.
  21. (60m) Curate and synthesize. read several books on a topic and summarize the bigger picture.
  22. (60m) Get as close to the actual thing that happened as possible. Most people operate at the level of hearsay.
  23. (61m) Amazon TOC of books. also 3 star reviews.
  24. (62m) Social media, find the leaders/influencers: what are they talking about? What seems to be popular?
  25. (63m) Subscribe to help a reporter out. Help a Reporter Out.
  26. (63m) Ask your spouse/partner/friend about the topic. Develop your empathy muscle.
  27. (64m) The Periodic Table of Content Marketing (source). Really helpful to slice and dice some ideas up.

“Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, and not your games with language, which will be the most compelling and seductive element in your style.”

Kurt Vonnegut


Show Notes

A thief stole packages from my house and I caught it on video – Corbett Barr“… I bought a Dropcam Pro to keep an eye on our front entryway.”

How to do Good Work That Gets Popular: an Introduction (FS087) — In the comments you’ll find the Jerry Macquire video.

How to Make a Living as a Writer (Jeff Goins Shares Exactly How)“In this interview, Jeff shares the insider details every aspiring writer should know about what it really takes to earn a living in today’s environment.”



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