Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you.
In this episode Chase shares insights about story that can help your brand do just that, including:
- 3 elements of story that will change how you look at your business
- The paradigm shift responsible for why the big guys (Pat Flynn, Steve Kamb, Corbett) wanted to work with Chase in the first place
- A simple equation for telling a compelling story (or tagline, headline, etc)
- Some jokes about Caleb’s age and Corbett’s hats
It’s a good’n. Jump in to the comments below and let us know what you think. (We spend some time up front catching up on the state of Fizzle and what we’re learning before getting into the topic of this episode.)
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“Your brand could move people from bored to dynamically involved in your business. Is it broken?”
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April is Audience Month
Understanding your audience can be the key difference between success and failure in your business. It defines the line between a “project” and a real business.
Do you know who you serve, what they struggle with, what they’d pay you for? We want to help you get to clarity. So send in your questions and we’ll answer them on the air.
Show Notes
Fizzle is Hiring! Join Us as a Member Success Specialist – “The FizzleCo team is growing! We are looking for our first new team member since Fizzle launched over a year ago.”
How To Hire Like a Bootstrapper With Special Guest Laura Roeder – A great episode of a podcast I listen to. (I was actually on an episode here.)
Chris Ducker on Validation as an Entrepreneur – I had a talk with Chris Ducker recently that you can listen to at the bottom of this great post from Caleb.
Teenage Mutant Ninja Turtles Official Trailer #1 (2014) – This is… I just… I mean… I’m shell shocked.
The foot clan hideout. – YouTube – This, on the other hand… so awesome. Regular or menthol?
Pioneer Nation – “We’re inviting independent entrepreneurs, small business owners, and freelancers to join us for an all-new adventure.”
R.I.P. Tervoor’stache – We’ll miss your gentle, gentle touches.
Chase’s Pioneer Nation Talk Slides & Worksheets – In case you wanted to see that kind of stuff.
Fizzle | Defining Your Audience – “If you haven’t defined your audience well you’re, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others.”
Fizzle | Essentials of Website Design for Business Builders – “In this course we tackle the essential and most important elements of website design, from the most common mistakes through to the conversion system we used to create exceptionally high performing websites. (Chase has been the chosen designer of many big-time, successful founders like Pat Flynn, Steve Kamb and our very own Corbett Barr).”
A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Donald Miller – This is the book I read through in one sitting recently. Such a good take on how to use the principles of story to shape a better life.
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte – “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action.”
Michael G. Pacchione | LinkedIn – If you want to put together a really great presentation, this is the guy to work with.
Steve’s Site: Ending the Grind – This is the Steve I found in comments on Think Traffic. Make sure you listen to hear how his story inspired the design of Think Traffic.
Learn how to set goals that actually stick!
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide. Get the 10 Most Common Mistakes in Starting an Online Business here »
You read every single comment on Think Traffic? As a contractor!?! Holy hot tips man. That’s gold. I’ve got a long-term, well-paying client I thought I was doing great writing work for. But I’ve never done anything close to that kind of research.
Off to do some reading.
Hey, do you know you talked about the same concept of the latest episode of the new rainmaker podcast?
Didn’t know that. Thanks, Alberto.
You can’t join up the dots going forward, but I agree that showing you care generally pays dividends both personally and in business.
Me, Me, Me!!! This really hit home for me. I soooo need to get into the head of my ideal customer more and find out what’s really at stake for them. Thanks again for all the awesomeness you guys bring to the world :)
PS I’m the Polkadotschick ;)
YAY! I so love putting a face to an itunes review.
Wow. Never in my life have I seen such a shocking level of rebellion and recklessness as in the foot clan hideout. I actually gasped out-loud when Sam Rockwell broke out those cigarettes. It’s frightening to think that this is America’s future.
Dude, you… are my favorite. SAM ROCKWELL! “Regular or menthol?” the kids playing poker? Iconic scene for me.
Chase is 100% right: that hat thing really does work.
Last year, I wore a maroon fedora around at RTX in Austin, and everyone knew who I was every day. My friends even asked me to wear it again this year so they can find me.
This has actually been my favorite episode so far. I got a ton of good notes out of the storytelling bit.
I have been implementing these ideas in my stories and have been getting really good responses from people.
You guys rock!
I simply have to dig this out of the past… Chase’s analogy of Obiwan + Luke is the coolest way to look at story/branding/business I’ve heard so far.
Cheers, Desmond!