I’ve got a little bone to pick with a piece of extremely common advice I hear from successful entrepreneurs.
I hear this advice everywhere.
Watch the video (or read more below):
The advice goes a little something like this:
You just gotta get out there and do it!
Just do it.
Get after it.
Make it happen.
This isn’t going to happen to you, you gotta make it happen.
Dive in, get your hands dirty.
This advice is everywhere. Comedians, entrepreneurs, professional sports-people… So there’s got to be some truth to it.
But if I’m honest, this advice has never been that effective — it’s never helped me get my hands dirty and dive into something I aspire to do.
And I think we can fix that.
Here are 3 ways we can improve this advice to make it more effective for anyone who want to step out of their comfort zone and get something done.
1. You’re gonna suck at first.
Listen, when we start things we suck at them, ok?
It’s because we’re learning. We’re not masters yet, we’re learners.
I think, for myself, there’s a lot of resistance, analysis paralysis, wrapped up in this “you’re gonna suck at first” thing.
It makes sense, right? NONE of us were trained in how to suck gracefully.
We don’t have people in our life we really admired because they’re so bad at things.
“Oh man, Dale’s the best — he just sucks at EVERYTHING!”
BUT I think there’s a little bit of an invitation here to be okay with sucking at the start.
“Hey, I’m going to start up a business idea I can’t get out of my head and it’s gonna SUCK SO BAD at first, but just hang with me; it’ll get better with time.”
Doesn’t that just sound a lot more humane?
Doesn’t it put some of your fears in check when you realize it’s OK to suck at first, that everyone does?
The first thing we can add to this “just get out there and do it” advice is:
You’re gonna suck at first… Be okay with that.

2. What you’re trying to do is actually quite difficult.
My goodness, I feel like we’re really unfair to ourselves about this one.
Nobody preparing to climb Mt. Everest is ever, like:
“You know what, I am just really in my head about this whole thing right now; I should just get out there and do it.”
NO! Because climbing Everest is really fk’n hard!
But, we say that kind of thing about our own endeavors all the time, not seeing or realizing that what we’re trying to do is actually quite hard.
I think this is a big reason why we waffle and flounder about, resisting action so much: because we haven’t sat down, taken inventory and saw this project in it’s true light as a pretty big undertaking.
Because when you realize something’s a real large task, you can break it down into little chunks And start making progress.
But we don’t do that. Instead we’re just really hard on ourselves for not being further along than we are.
Which doesn’t help anyone.
So, here’s another thing we can add to that “just get out there and do it” advice:
What you’re trying to do is quite difficult… Honor that and go gentle on yourself.

3. Luck plays a big role.
It just does. Luck plays a big role.
And we discredit that.
If you don’t like the word “luck” you could think of it as “serendipity” or “happenstance.”
It’s lucking out and being in the right place at the right time.
It’s an important influencer who just happened to be a friend of your uncle.
It’s a connection or a hook-up or an asset you lucked out to have.
It’s “this door led to that door and then, OMG I didn’t even see that coming, which put me in this position and led to that thing which opened the door to where I am today!”
These kinds of things play a role in everyone’s success.
Now, we don’t like that we can’t control luck, it just happens where it happens.
We’d rather say that if you work hard it’ll all work out and those who work harder get more success.
Which is true in a lot of ways. You certainly have to work hard… That will always be an ingredient.
But I think seeing luck also as an ingredient makes us a little more honest about whatever success comes our way.
There are things you can’t control that will play a part in your success. So let’s add that as well to our “just get out there and do it” advice:
What you’re trying to do will require some luck… Work hard and know that not everything is in your control.

This really is the best advice.
“You just gotta get out there and do it” really is the best advice. BUT we just need to augment it in a few ways…
- You just gotta get out there and do it… AND you’re gonna suck at first. Be OK with that.
- You just gotta get out there and do it… AND what you’re trying to do is quite difficult. Be gentle with yourself.
- You just gotta get out there and do it… AND you’ll need some luck along the way. Work hard and be open.
So, maybe next time you hear that common advice, you can remember these three things we’ve added today.
When I hear it this way it certainly connects a bit deeper, makes me feel a little more gritty and brave.
Hopefully you too. Thanks for reading!
PS. if you like the spirit of this post and you want to build a business of your own (on the side or full time), check out what we’re doing at Fizzle with the 9 stage roadmap. Watch the video »
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Love the video, Chase & Team!
I’m so guilty of the “you just need to get started” advice – this is such a more honest take. Thanks a bunch for putting this together.
This is excellent! Thank you!
Took the thoughts right outta my head! Very refreshing!!
one of greatest articles – but so short. I like it
I can relate so much with this! I wanna be super woman at everything I start right off the bat, which really holds me back, way back! Love your videos fun & refreshing :-)
Killer post Chase. I needed to hear number 2. Sometimes, I forget that what I’m doing actually is hard. I see lots of successful people and discredit myself.
It’s tough, and I need to be more gentle on myself.
Thanks!
haha! This is awesome Chase
Oh, btw wanna go climb Meru next week? ;)
– Kyle, CEO (Chief Experiment Officer)
digitalconversionlabs.com
Nice! I agree with mostly everything but I don’t know that luck is really a factor. There are good opportunities and you are either prepared or not. Just my 2 cents.
On the luck issue–I’ve heard that the main ingredient in a successful business mindset is persistence. If you hang out long enough, and are prepared for opportunity to knock at your door, eventually luck is gonna come your way. I’m still waiting.
I came to the realization of #1 recently so i’m a little proud of myself =).
This is such insanely helpful advice. Learning anything new is insanely hard and I think when people don’t acknowledge that, it makes them give up really quick when that reality inevitably hits them.
I think part of the reason no one things of the challenges or hardships could be the result of “The Secret” or the “Law of attraction” (Don’t think about any of the challenges or “negative” things, just think about all the positives and you’ll definitely succeed!).
Hi Chase. Maybe the danger in the advice is the “just” — yes, you have to do it, but not “just” do it, because that’s not all. As you say, we need to work hard, be patient and be open to opportunities. And also detach from every business outcome as if it defines our worth or reflects our ultimate success.
My grandma worked 35 years on the factory line at Continental Can while raising 6 boys; grinding it out, sockin’ away a little money to get out of the dirty city and one day retire. And she did all that, but not “just” that. She had much love and joy despite losing her husband and two of her children. She travelled the world, baked the best cookies and had fancy dresses, too. You learn from a person like that not to judge your life by your hard times or your self by your setbacks. Except to say they help you see how you can adjust, and put strength and energy behind what is important to you. So know what’s important to you, that is also great advice.
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damn that was Gooood !