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Money: Stage 5 of 6 on the Small Business Roadmap (FS104)

Now, in stage 5 of the small business roadmap, it’s time to get into the nitty gritty: can this business idea of yours actually make enough money to support you in a meaningful way?

This is a stage most of us are not well prepared for, typically diving in without any knowledge of the metrics, the movements or the models.

That’s what we break down for you into 7 steps in this conversation, taking you from “I made a dollar,” to your Freedom Number™ (the amount of money you need to make your full time living from your business).

You could have access to the best investors and the brightest business minds in the world. They still couldn’t tell you if your idea’s going to work with certainty.

This money step is where the checks, balances and bounces prove your idea has heart enough to live on it’s own or if it needs some more tweaking. Enjoy the conversation!

(PS: If you’re not already, subscribe in itunes so you can get the next episode like direct deposits.)

Listen to the episode:

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“Stage 5 takes you from “I made a dollar!” to your “Freedom Number””


Money Steps:

The real meat of each of these items is in the conversation. The items below are meant as simply a placeholder while you listen to the episode.

  1. Gather and analyze customer feedback and sales data. We talked about the power of surveys here: Hey, Could I Ask You a Few Questions? The Art of Surveys (FS094).
  2. Define and implement metrics that matter. ()How The Wrong Metric Sinks Your Business)
  3. Decide if you’re going to bootstrap or raise money?
  4. Based on the metrics you’ve picked and the performance of your MVP, adapt, iterate and/or compliment your product or service.
  5. Based on the metrics you’ve picked and the performance of your platform, grow and adapt your audience.
  6. Rinse and repeat to grow revenue to get to your freedom number.
  7. Pivot or persevere.

“About a month after we started Y Combinator we came up with the phrase that became our motto: Make something people want. ”

Paul Graham


The Roadmap Episodes:

  1. Clarity (episode 100)
  2. Connection (101)
  3. Planning (102)
  4. Build (103)
  5. Money (104)
  6. Scale (105)
  7. 4 Updates (106)

the 6 stages of business roadmap


Show Notes

10 Questions to Ask Yourself Before Raising Money to Fund Your New Business

A Bar Above Mixology – Mixology Training & Cocktail Mastery

Don’t Click: Chase Reeves on Instagram: “There is an awful lot of my finger on that knife.”



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