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Scale: Stage 6 of 6 on the Small Business Roadmap (FS105)

In the sixth small business roadmap stage we explore the final question: how can we grow this business beyond ourselves and into greater impact in the world and wealth in the company?

We dig into the 11 steps of Scale where the goal is to hone, discover and experiment towards a more scalable and sustainable business.

To put it simply, this stage is about shifting from clawing out growth one handful at a time, to a business with one of those magical hockey stick growth charts.

We also finish out this episode with reflections on key takeaways and what we learned in talking through this whole roadmap. Enjoy!

(PS: If you’re not already, subscribe in itunes so you can get the next episode in your sleep.)

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“The scale business shift: from clawing out growth each week to one of those magical hockey stick charts”


Scale Steps:

The real meat of each of these items is in the conversation. The items below are meant as simply a placeholder while you listen to the episode.

  1. Measure product/market fit. Lots of good conversation about this in the episode.
  2. Do stuff to get to product/market fit: evolve your product, launch new features (reduce churn / improve retention, etc).
  3. Do stuff to adapt the market you’re reaching (the “market” piece of p/m fit).
  4. Time for another pivot or persevere checkpoint.
  5. Achieve product/market fit (traction). Yay! (Again, lots of important talk about this stuff in the episode.)
  6. Transition to CEO mode: vision, hiring and making sure the team has enough resources to do what they need to do. (Get yourself a blazer with gold buttons.)
  7. Decide again: bootstrap or raise money (again)?
  8. Create and execute your hiring plan. “Product’s doing fine but customer support is out of hand now,” etc.
  9. Review/adjust business model. “What’s really our business model and how do we optimize it?”
  10. Hone your “customer acquisition channels.” (That’s a fancy way to say “how you get new customers.”)
  11. Pop some Cris or Moee Shambin champaim!

The Roadmap Episodes:

  1. Clarity (episode 100)
  2. Connection (101)
  3. Planning (102)
  4. Build (103)
  5. Money (104)
  6. Scale (105)
  7. 4 Updates (106)

the 6 stages of business roadmap


Which stage are you in?

We are actively adjusting this roadmap based on your feedback. Could you answer these 3 quick questions in the comments below?

  1. Which stage are you in?
  2. What does it feel like where you are?
  3. What step is next for you?

Show Notes

Product/market fit – Wikipedia

Why 16% of Customers Wouldn’t Recommend Fizzle (and How We Found Out)

The Startup Pyramid – Sean Ellis

The Multiple Hats of the Solopreneur (FS062)

Amazon.com: Jackson’s Honest Sea Salt Potato Chips Made with Coconut Oil

Miranda Sings Is Really Helping Jerry Seinfeld With His Career

Watch Porn Stars: Moet & Chandon Champagne From Saturday Night Live – NBC.com:


The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

Download the guide

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