A thousand words down and you finish writing another post. You’re about to hit publish, but hold on a second.

You forgot to title it.

“Oh no, this is going to take forever. I hate this part.”

Writing headlines can be intimidating and time consuming. You want to figure out the best title for what you made because you know people are more likely to click on a link in their email or on social media if their interest is piqued, but you don’t want to go overboard with a Buzzfeed style headline.

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So what do you do?

In this video Leo Babauta, founder of Zen Habits (one of the most popular single author blogs online), shares how he has come up with headlines for his site over the past eight years.

If you often struggle to choose a headline for what you make, in this video you’ll learn:

• 3 things a good headline should do
• When you should write the headline
• What Leo thinks of so-called “headline formulas”
• Whether or not the headline should stay true to the content underneath it

(If you don’t see the video above, you can view it on YouTube.)

How do you come up with your headlines? What kind have you had success with and which haven’t worked?

Let us know in the comments below this post.