The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Posts by: Caleb Wojcik

Former Co-Founder of Fizzle. I now teach web creatives how to make better videos of themselves at DIY Video Guy and do video production at Caleb Wojcik Films.

Everything changes when we stop thinking about how to get ahead or skip steps, and focus instead on building consistent, repetitive creative habits. Business builders early on in their career often think looking for shortcuts or figuring out the mistakes to avoid is the best way to be successful faster.

There may come a day when you need to switch domains. It might be that the brand name you chose years ago doesn’t properly explain what your unique selling proposition is anymore. Or maybe you are transitioning from a branded domain to a personal domain. Or vice versa.

If you're like me and many other entrepreneurs that I know, your mind never stops coming up with new ideas for your business. (Much to the chagrin of your sleep schedule.) You probably even have a system in place to captures all those ideas no matter where you are. Later, you then go through and decide which ideas are the best, most worth your time, etc.

There's a specific step every entrepreneur needs to take that isn't talked about nearly enough. The news likes to cover the "overnight" success stories like Facebook buying Instagram for a billion dollars or Angry Birds selling millions of copies, but they don't share the key first step that the people who built these stories took.