The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

Posts by: Chase Reeves

I think, fiddle and flahoolick. Excitable. Co founder and drawer guy at Fizzle.co

One of the most brutal and constructive lessons we learn as bootstrappers is this: nobody cares about you or your product. Many here at The Sparkline have learned that lesson the hard way, launching a product or website—some labor of time, love and sweat—into nothing but crickets… no sales, no links, no love.

Last week was the first part of an excellent series where we bring experts in to shed light on how they discover, define and target their audience. We talked about how this process can make the difference between a product/service/article released into crickets (people ignoring you) or released into the hearts and minds of an engaged audience (ready to buy something from you).

Q: What’s the secret of growing a startup? “You’ve got to start with a small, intense fire. Suppose you’re the Apple I. They only made about 500 of those things, so, all they had to do was find 500 people to buy these computers, and they launched Apple. APPLE!

There’s one question that can get to the heart of whether what you’re working on is a soon-to-be-failed side project or a business with a good shot at financial success. This is the question that kickstarted my career as a designer. After wallowing and fiddling with side projects for years, I finally grokked the bit I was missing.

Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you. In this episode Chase shares insights about story that can help your brand do just that, including:

On episode 44 of the Fizzle Show we shared a bit at the end about some of the inbox management practices we've come to love. Below is a list of those and others that didn't make it into the show. Share your tips in the comments.