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Posts by: Corbett Barr

Cofounder and CEO of Fizzle. Entrepreneur for a decade. Blogger, podcaster, lifestyle business builder.

Choosing a business idea is probably the thing we help our members with most. It's understandable. You don't want to put a bunch of time and effort into building a business, only to realize later on that there was a major flaw in the idea that will forever stunt your company's growth.

How’s that for a headline? Headlines are an arms race these days, with every article competing to toss in more excitement and bigger promises. One of my biggest annoyances is the way “science” is shamelessly used to back up weak claims in link-bait listicles. You may have noticed how common it is to include the phrase “backed by science” in a headline lately.

In his new book Born For This, author Chris Guillebeau highlights the story of Shenee Howard, a brand strategist who found herself “broke and clientless” back in 2011: Instead of talking to experts in hopes of obtaining wis­dom and advice, Shenee decided to turn the tables and talk to 100 regular people, asking them about their problems, with the goal of using her unique skills to find solutions for them. Using social media and email, she offered unlimited 15-minute strategy sessions by phone to anyone who had questions about branding — for free.

Something really stuck with me after reading the amazing four-part blog post series at Wait But Why about Elon Musk, Tesla and SpaceX. In the first article in the series, Elon Musk: The World’s Raddest Man, author Tim Urban notes “… he [Elon Musk] refuses to advertise for Tesla, something most startup car companies wouldn’t think twice about — because he sees advertising as manipulative and dishonest.” (emphasis mine)

Let’s be honest about two things for a minute: 1) we all procrastinate sometimes, and 2) procrastinating has benefits. When we procrastinate, we often work on things that are simply easier or more enjoyable than the things we’re putting off. Sometimes we play. Sometimes we nap. Sometimes we tackle another project that just seems more fun right now. These are all good things on their own.

On this week's episode of Lifestyle Business Weekly, we answer a great question from listener Paul Minors: I’d love some help with growing product revenue. I’d love to hear your advice around the steps you would take after launching a digital product to get more revenue from it.

This week I launched a new podcast, called Lifestyle Business Weekly (listen on iTunes here). It’s based on the weekly curated email and video series I’ve been publishing for the past five weeks. If you’re interested in independent entrepreneurship and lifestyle businesses, check out the podcast, I think you’ll like it. And if you leave a review in iTunes, I'll love you forever, because your review will help the show get noticed during the essential first couple of weeks.