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Posts by: Corbett Barr

Cofounder and CEO of Fizzle. Entrepreneur for a decade. Blogger, podcaster, lifestyle business builder.

Email newsletters can be a great way to grow an audience and keep them engaged. If you’re working to grow an audience through email, offering an email newsletter instead of the traditional subscriber giveaway is an option worth considering.

Martin Seligman, the father of the field of positive psychology, famously said in a 1999 speech that “psychology was half-baked.” He was referring to the fact that psychology up to that point had really focused just on mental illness and on repairing damage. He then said, “...that's only half of it. The other side's unbaked, the side of strength, the side of what we're good at.”

More and more, we keep hearing from readers and customers about ConvertKit, the email marketing and automation tool for professional bloggers, podcasters and more. People have been raving to us about ConvertKit so much that I had to see for myself what all the fuss is about.

Choosing a business idea is probably the thing we help our members with most. It's understandable. You don't want to put a bunch of time and effort into building a business, only to realize later on that there was a major flaw in the idea that will forever stunt your company's growth.

How’s that for a headline? Headlines are an arms race these days, with every article competing to toss in more excitement and bigger promises. One of my biggest annoyances is the way “science” is shamelessly used to back up weak claims in link-bait listicles. You may have noticed how common it is to include the phrase “backed by science” in a headline lately.

In his new book Born For This, author Chris Guillebeau highlights the story of Shenee Howard, a brand strategist who found herself “broke and clientless” back in 2011: Instead of talking to experts in hopes of obtaining wis­dom and advice, Shenee decided to turn the tables and talk to 100 regular people, asking them about their problems, with the goal of using her unique skills to find solutions for them. Using social media and email, she offered unlimited 15-minute strategy sessions by phone to anyone who had questions about branding — for free.

Something really stuck with me after reading the amazing four-part blog post series at Wait But Why about Elon Musk, Tesla and SpaceX. In the first article in the series, Elon Musk: The World’s Raddest Man, author Tim Urban notes “… he [Elon Musk] refuses to advertise for Tesla, something most startup car companies wouldn’t think twice about — because he sees advertising as manipulative and dishonest.” (emphasis mine)