Founder and Designer at ConvertKit. App designer, writer, traveler. NathanBarry.com
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Note from Caleb: This essay is by Nathan Barry, who wrote a post here last year about pricing which has gone on to become one of the most popular posts ever. Here he argues that building a product before an audience is the best way to jumpstart earning a living online. Take it away Nathan.
In my hurry to launch my first product, an eBook called The App Design Handbook, I almost made a mistake that would have cost me over $10,000, a mistake that I see being made with products all around the web. Luckily for me, a few people were kind enough to lead by example and show how important it was to fix this.
Note from Caleb: This is a guest post by Nathan Barry, an accomplished iOS designer who builds beautiful apps. In this essay he discusses the positioning and differentiation lessons he has learned through the Apple App Store that are just as important across all kinds of entrepreneurship. He discusses why building something that helps people, pricing at a premium, and launching early were main reasons why he has seen so much success.