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Posts by: Steph Crowder

Director of Member Success @Fizzle | work hard, learn much, stay playful. aggressive when dancing.

Picture this: you've been working hard on your business when an amazing opportunity comes along. You've been asked to speak on a panel where your ideal customers will be eagerly listening in the audience. The adrenaline starts pumping as you process the good news, when suddenly…

"I just don't understand," she sighed, visibly frustrated. "I did what 'the experts' say to do: I validated my idea. I built this product based on customer research. And yet, when I launched... nothing... crickets. What gives?"

For those of us providing some type of service for a living (and that's 84% of businesses in the US), referrals can be the fuel that fires the engine of growth. The choice to become a customer is rooted in trust. When it comes to figuring out who we can rely on, most of us will place our business in the hands of someone recommended by a friend versus a complete stranger.