The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

The simple 1-page business plan

Posts by: Steph Crowder

Director of Member Success @Fizzle | work hard, learn much, stay playful. aggressive when dancing.

Alright everybody, the moment has arrived: it's the grand unveiling of Steph's secret podcast project. It's called Courage & Clarity, and we think you're going to love it. We've been doing LOTS of work behind the scenes to bring you an entire collection of real, honest stories intended to help you find the courage & clarity to go after what you love.

If you haven't started your own podcast yet, odds are you've thought about it. Podcasting is awesome because people can tune in on the go -- in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable "just talking" instead of sitting down to write a blog post or attempt to record something on YouTube.

Picture this: you've been working hard on your business when an amazing opportunity comes along. You've been asked to speak on a panel where your ideal customers will be eagerly listening in the audience. The adrenaline starts pumping as you process the good news, when suddenly…

"I just don't understand," she sighed, visibly frustrated. "I did what 'the experts' say to do: I validated my idea. I built this product based on customer research. And yet, when I launched... nothing... crickets. What gives?"

For those of us providing some type of service for a living (and that's 84% of businesses in the US), referrals can be the fuel that fires the engine of growth. The choice to become a customer is rooted in trust. When it comes to figuring out who we can rely on, most of us will place our business in the hands of someone recommended by a friend versus a complete stranger.