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Posts by: Steph Crowder

Director of Member Success @Fizzle | work hard, learn much, stay playful. aggressive when dancing.

"I just don't understand," she sighed, visibly frustrated. "I did what 'the experts' say to do: I validated my idea. I built this product based on customer research. And yet, when I launched... nothing... crickets. What gives?"

For those of us providing some type of service for a living (and that's 84% of businesses in the US), referrals can be the fuel that fires the engine of growth. The choice to become a customer is rooted in trust. When it comes to figuring out who we can rely on, most of us will place our business in the hands of someone recommended by a friend versus a complete stranger.