Write Funny Shit
Of the top 50 viral videos of 2012, over three-quarters of them were funny.
In a world where people ignore ads like the plague, Kmart's "Ship My Pants" ad was viewed on Youtube over 19 million times and shared thousands of times over.
Note from Caleb: It has been almost three years since Corbett published "Write Epic Shit" and it still is one of the most popular articles on this site. Today we have a guest essay from Therese Schwenkler about how to make your writing, podcasts, or videos funny and what being funny can do to grow your audience. Take it away Therese.)
I watched this stupid "Daddy Long Leg" video, like, five times the other week. Then I sent it to all my friends. (WTF?!!)
No joke, humor is one of the most effective, supercharged ways to get a message across. If there is just one thing you're overlooking that could make your content explode across the Internet Gangnam Style, humor is it.
But sadly, humor is most often reserved for stupid cat (err, Daddy Long Leg) videos and Internet memes, which is truly a shame.
Enter the power of writing funny shit.