The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Posts by: Therese Schwenkler

Founder of The Unlost: Bringing non-sucky advice on work, love and life to beautiful people like YOU.

Of the top 50 viral videos of 2012, over three-quarters of them were funny. In a world where people ignore ads like the plague, Kmart's "Ship My Pants" ad was viewed on Youtube over 19 million times and shared thousands of times over.