Everybody talks about personal brand. Some people have made their whole business about it. Others have made their whole business through it.
I find that a lot of the time, when people ask about personal brand, they’re really asking about an “easy button.”
“Can you help me look better than I actually am?”
There’s a lot of bullshit in the world of “personal branding.” There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance.
Dive into this conversation with us to get some of the nitty gritty about how to do this right, including the backdrop of this little nugget from Barrett:
“Going back to the skills relationships experiences thing: if your job is to seek those out and adjust as you go, then your brand online should simply reflect that process.”
Ohhhhh, good stuff from Barrett in this one (he leads a workshop on this topic), complete with drama when Corbett disagrees with him. Enjoy!
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“A better personal brand starts with intention, skills, relationships and experiences.”
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Show Notes
Check Username Availability at Multiple Social Networking Sites — “Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites.”
5 Steps to Land Your Dream Clients: The 10-10-10 Strategy — “This is a post from Chris Johnson, one of the most inspiring business builders I know. What he gets into in this post is what I call his strategy for bringing “intention” to the sales cycle.”
When Web Design Doesn’t Matter — “There are massively successful websites out there that look like crap.”
Matterful Dot Co. — Chase’s personal site for web design work from back in the day.
Tim Ferriss vs. Leo Babauta Showdown: On Whether Goals Suck : zenhabits — “You don’t get this opportunity very often … me debating a productivity giant like Tim Ferriss on one of the most controversial things I write about: having no goal.”
Build A Better Network: The Third Tier Theory — “There are people at the top and then there are the rest of us. And most of us in “the rest of us” camp pay special attention to the folks up top.”
Thank goodness it’s Monday: Barrett Brooks at TEDxUGA – YouTube — “For many working Americans, ‘TGIF’ is what they look forward to every week.”
Hope Without Attachement by chasewreeves:
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"Hope without attachment." ~ Jerry Colonna. I heard these words recently. After recent bouts of depression and recreational nihilism {pets his ferret} they sort of cut through the goo. I can sense this is the direction to go, but I'm unclear of what it looks like. Hope without attachment. Heading towards a thing, fighting for a thing, even if the thing and all other things end up being completely meaningless on a 60 million year scale (let alone a 4 billion year scale). If nothing else, it's a way to stay in the game and care regardless. (Also, hoping this direction can help me in my ongoing research about what makes farts so funny.)
Videos From The Intro
(Special thanks to Josh Shipp of the brand new podcast Parental Guidance with Josh Shipp for this intro. Thanks man!)
Corbett: Evolution of Dance
Barrett: Cat Compilation
Chase: Double Rainbow
Learn how to set goals that actually stick!
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide. Get the 10 Most Common Mistakes in Starting an Online Business here »
Hey guys, I have a lot of respect for you and love fizzle for everything it’s helping me create but this was a bit of a struggle to listen through. the best thing I got out of it is that I should cultivate and value my unique and authentic bits (and not just looking good or faking it), integrating that into my personal brand AND demonstrate with my actions/work to support that as truth. “We are what we repeatedly do” as Aristotle puts it and so yeah, truth in action. keep on!
Thanks for the feedback Kat. Admittedly, maybe not our best work. We were working on a sleep deficit that week after being all together for an all-hands work week. I hope you got something useful from the session. It’s an important topic, regardless of our jumbled thoughts on it :)
I actually had a lot of laughs, love the humor and natural exchange. maybe just struggled to piece together information in my head but I understand what happens with little sleep. definitely an important topic, a whole world of it’s own. :)
I don’t listen to the Fizzle show for business advice. Not for the most part. I listen to it to remind myself that entrepreneurs are human beings, that the concerns and anxieties and struggles I face everyday are completely normal for somebody who is trying to do what I’m doing. I listen to it to remind myself of the 2, 3, maybe 5 things that really are universally helpful about a topic, and perhaps more importantly, to remind myself that everything else is really up to me, that there is no instruction booklet for starting a business, and that if I ever want to get anywhere, I need to be willing to make my own rules.
great to hear your thoughts Carter. I also love the humanity and Chase’s guru voice. I secretly wish he’d do a whole show around that character. It can be called ‘Guruisms’ (he coined at an earlier episode). anyway, Fizzle is far from fakery and bs and that’s why I’m still here. their realness reflects my own realness, courage and whatnot. I’m usually not much into commenting on things but part of the no fakery attitude here encouraged me to speak up. I believe in these blokes and with Corbett’s explanation of exhaustion it makes sense why it seemed incongruent towards the end.
Very much resonated with the advice given in this episode. My favorite ways of “self-exploration” have been:
1. The Enneagram personality test
2. The Myers Briggs test
3. My astrology chart
4. Sally Hogshead’s “How the World Sees You” quiz: http://www.howtofascinate.com/
By the way, I am curious as to why so many male entrepreneurs call this kind of stuff “woo hoo”??? ;)
You guys always make my day, thanks again!
Dara
Awesome, Dara!
I see a lot of people putting the cart before the horse on this one, turning “personal brand” into “how can I fool these people into thinking i’m something i’m not.” That’s the woo woo thing.
The real deal stuff IS the self actualization, discovery and ruthless acceptance of your “you-ness.” That’s always going to be the real game being played.
Ah I gotcha! I’ve heard Pat Flynn and others call “woo hoo” the things that are introspective in nature. Like you said, it’s the key to success in all of this. So glad to hear someone else loves the Enneagram by the way! I’m a Type 4.
It’s called a “scoby” – that gross kombucha thing. Great episode!
OH GOD YES, scoby. Thank you Naomi. It even sounds gross.
Loved the podcast. As a side note, I am not much of a personality-test fan, but I love the Enneagram. It has helped me figure out more about myself (a type 3) but also more about others…like I finally realize why and how not everyone is super-competitive like me and that they are simply motivated by other things and have a different worldview. I think it has also helped me write to accommodate people with different ambitions, motivations, and viewpoints.
Thanks again for the great podcast!
I feel the same. Thanks, Ashley!