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A Better Personal Brand (FS076)

Everybody talks about personal brand. Some people have made their whole business about it. Others have made their whole business through it.

I find that a lot of the time, when people ask about personal brand, they’re really asking about an “easy button.”

“Can you help me look better than I actually am?”

There’s a lot of bullshit in the world of “personal branding.” There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance.

Dive into this conversation with us to get some of the nitty gritty about how to do this right, including the backdrop of this little nugget from Barrett:

“Going back to the skills relationships experiences thing: if your job is to seek those out and adjust as you go, then your brand online should simply reflect that process.”

Ohhhhh, good stuff from Barrett in this one (he leads a workshop on this topic), complete with drama when Corbett disagrees with him. Enjoy!

Listen to the episode:

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“A better personal brand starts with intention, skills, relationships and experiences.”


Show Notes

Check Username Availability at Multiple Social Networking Sites “Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites.”

5 Steps to Land Your Dream Clients: The 10-10-10 Strategy “This is a post from Chris Johnson, one of the most inspiring business builders I know. What he gets into in this post is what I call his strategy for bringing “intention” to the sales cycle.”

When Web Design Doesn’t Matter “There are massively successful websites out there that look like crap.”

Matterful Dot Co. Chase’s personal site for web design work from back in the day.

Tim Ferriss vs. Leo Babauta Showdown: On Whether Goals Suck : zenhabits “You don’t get this opportunity very often … me debating a productivity giant like Tim Ferriss on one of the most controversial things I write about: having no goal.”

Build A Better Network: The Third Tier Theory “There are people at the top and then there are the rest of us. And most of us in “the rest of us” camp pay special attention to the folks up top.”

Thank goodness it’s Monday: Barrett Brooks at TEDxUGA – YouTube “For many working Americans, ‘TGIF’ is what they look forward to every week.”

Hope Without Attachement by chasewreeves:

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"Hope without attachment." ~ Jerry Colonna. I heard these words recently. After recent bouts of depression and recreational nihilism {pets his ferret} they sort of cut through the goo. I can sense this is the direction to go, but I'm unclear of what it looks like. Hope without attachment. Heading towards a thing, fighting for a thing, even if the thing and all other things end up being completely meaningless on a 60 million year scale (let alone a 4 billion year scale). If nothing else, it's a way to stay in the game and care regardless. (Also, hoping this direction can help me in my ongoing research about what makes farts so funny.)

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Videos From The Intro

(Special thanks to Josh Shipp of the brand new podcast Parental Guidance with Josh Shipp for this intro. Thanks man!)

Corbett: Evolution of Dance

Barrett: Cat Compilation

Chase: Double Rainbow


The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

Download the guide

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