Doesn’t matter what surf board you’re riding, if the wave is too small it can’t generate enough lift to catch your board and make it flow. The same is true with your marketing. If you can’t generate a large enough swell with your website, your emails, your headlines, your social media, your customers WON’T catch your waves.
I’d venture to say that most of us, when we think about a “successful business” we’d want to create, it will look like what is known as a lifestyle business. These are the kinds of businesses where your business serves your life, not the other way around.
Listen, there is a TON of competition in business today. The internet, which enables all of our personal businesses like never before, also makes it so now you compete with the entire world. But, we have a powerful tool at our disposal: specialization, focus, narrowing our target market, aiming at a smaller business niche.
We're willing to bet you've heard and read lots of talk about the importance of pinpointing your ideal client, identifying a target market and picking a niche. Maybe you're even sick of these concepts? (It's okay, you can roll your eyes a little!)
Inside Fizzle there's a course called “Choosing a Topic.” This is one of our most popular courses, and it’s at the beginning of the roadmap. This course helps people in three different situations starting out on the entrepreneurial path:
We’ve got some articles, some books, some podcasts and some videos that can help you with your vision, motivation, productivity and all the other good stuff you need to succeed in modern indie business.
If you’re trying to build an online business, then chances are good you’ve come across a few stories about how incredible Facebook ads can be as a marketing tool. “A zillion webinar sign ups that resulted in a million sales!”
On the podcast today we interview someone who actually found out how to make his living doing something he loved. And, I swear to god, if he can do it with this niche, there’s at least a chance for you to do it in whatever topic that’s got you excited.
Listen, some things you just need to quit. You realize you need to stop doing it, stop it. Acknowledge and move on. But other things… other things are big, hairy, important, terrifying things.
In every significant marketplace there is competition. In many ways, competition is a great thing -- it drives innovation, it pushes businesses to be better and it gives customers choices.