You want images on your website and social media because you need to stand out and entice people to your website. You want to know how to make great images because humans — no matter how smart — have multiple senses, and, in the world of multimedia, we get to play on and tempt multiple senses.
Six and a half years ago I started a company that would become my first success. In less than two years, it allowed me to support my family without any other income. The business was a simple meal planner called Paleo Plan. It was my 6th attempt at an online business. After several years of fizzled ideas and false peaks I had finally quit my job and truly become my own boss.
Small businesses live and die by what our customers think of us. Staying intimately connected to your customer base isn't just advised, it's essential to your very survival. On The Fizzle Show, we often recommend talking with customers frequently, through both in-depth one-on-one interviews, responsive and frequent email conversations, and through surveys.
I walked into the Starbucks, took a look around and then saw a friendly wave from the Fizzler I was there to meet. We were sitting down to catch up and chat about his growing business, and he had already grabbed a table for us.
If you consider yourself a generalist, here's the good news: doing great work in the future will require the skills of a generalist, especially if you work independently or on a small team. And more and more of us are working independently these days. 40% of American workers will be freelancers by 2020 (and according to Freelancer's Union, 33% of us already are) and freelancers need to be generalists to be successful. You have to know a little bit of everything.
Below is a blog roadmap that not only attracts a thriving audience, but also has the path to a product built right into the strategy. The video below is one that many Fizzle members consider the most helpful video in our entire library. (Fizzle has over 430 lessons at the time of writing.)
Why don’t entrepreneurs just get started on the projects they talk about all the time? We hear from aspiring and current business owners all the time who have dreams of taking on projects big and small, often times hearing from them multiple times about the same project.
(click play on the video above, or click here if you're reading this in email) As the traditional publishing industry has shrunk over the past decade, some writers are actually finding it easier to earn a full-time living.
"In December, I want to look back at the year and answer two questions: 1. how did we do? and 2. what do we want to do better next year?" That's a quote from Chase in our podcast episode on conducting a yearly review for your business. He continues:
For some reason you haven’t shipped that project yet. I haven’t either. We make excuses, even as we daydream about the idea. We fool ourselves with a future reality even as we procrastinate.