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"That can't be right...," I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase? I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I'd heard about the paradigm from other startup case-studies. This was the first time I was seeing it in person.

Blogging has been one of the most valuable things I've ever done in my life. As I said back in August (when I wrote Should I Start a Blog?), I don’t know of many other ways to spend your time that can lead to a bigger impact or payoff.

I watched Woody Allen’s Sleeper last night. It’s an early 70’s faux-future weirdness movie… in a good way. There’s an orgasm machine. (Which, by the way, I think we’ve come far enough into the future to deserve an orgasm machine. We all work hard, we deserve this. C’mon the future!)

The Fizzle team has been hyper-focused on growth over the past month, and we're seeing encouraging results. As a team, we select a different "theme" each quarter to guide our project work. Our current theme is simply membership growth. We always care about growth, but these themes give us a chance to turn all our attention to one specific thing for a while to make new breakthroughs.