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Note: This is the last of our four-part WDS 2014 recap from the Fizzle team. You can read the other three here: Chase’s, Corbett’s, and Caleb’s. I’m back in the saddle after another trip to Portland for World Domination Summit (WDS), put on by Chris Guillebeau and company. 2014 was my third year attending the (un)conference, and I took away lessons that you can just as easily apply in your own work and life.
Have you been to a conference before where there are more people wearing a kilt and a Darth Vader helmet while riding a unicycle playing a bagpipe that shoots flames out the back than people wearing a suit and tie?
I’m decompressing from the World Domination Summit, trying to piece together the themes from this year, and understand what I'll take away long-term. The older I get, and the longer I've been an entrepreneur, the more I keep asking myself “what’s the point?” As in, what’s the point of goals we work towards, and accomplishments we hold up and celebrate in ourselves and others?
I received an email today that my good friend’s company is shutting down, pulling the plug, closing up shop. This is something he poured himself into…
What's your job? What's your life? How do they commingle, reflect and refract one another? What's at stake if you screw this balance up? Your marriage? Your friendships? Your health? Your business success?
Ask a group of pro bloggers for one tip on how to build a powerful online audience that you can then monetize into a full-time business, and they will likely all say the same thing: find your niche. The idea is simple: it’s a big world out there with a lot of products and services that you probably don’t have the time or resources to compete with.
When I started Simplifilm, I made a conscious decision to work with the best people in the world. A decision that continues to this day. And I did it. I’ve worked with amazing people, people I picked years in advance. And some even more incredible people I never imagined. (Such as Will.I.Am, Arianna Huffington and Scarlet Johannsen—all in the same project.)
Sometimes the most trafficked pages on your site aren’t the most engaged-with pages. You could have a million people landing on a page they all immediately leave… within a second or two. That’s not the kind of performance you want from a page.
A great product alone does not lead to sales. We cannot assume, just because we made something — even if that thing is really good — that we're entitled to sales. No. We also have to spend a lot of time and effort showcasing what we made and get it in front of the right people.