You’ve heard the advice: when creating your first product, you should aim for a minimum viable product. In other words, the smallest thing you can put out in the world to test whether customers really want it.
You’ve heard the advice: when creating your first product, you should aim for a minimum viable product. In other words, the smallest thing you can put out in the world to test whether customers really want it.
Today we are doing a test to see if the hype is true about high quality podcast microphones: is there really a mic out there that can make your voice sound amazing, if so, which one is it and is it worth the cost.
When you look around, it’s not hard to notice the rapid surge of membership businesses. Even giants like Apple and Amazon are going all in with the recurring model. The biggest reason why is this: getting a customer to buy from you again is a whole lot easier than getting someone to buy from you for the first time.
Email marketing is, has been, and will continue to be one of the most powerful ways to build an audience for your business. Another way of saying audience is potential customers. And potential customers can turn into customers. Customers, well, those are what make a business an actual business. You know, the kind that makes money.
On October 1st, 2013, I gave my employer 10 months’ notice that I would be leaving my job. I was working as the Executive Director of a summer camp, and while I loved the place and the people, the demands of the job and the location of the facility made it a poor fit for our young family’s forever-home.
This week I launched a new podcast, called Lifestyle Business Weekly (listen on iTunes here). It’s based on the weekly curated email and video series I’ve been publishing for the past five weeks. If you’re interested in independent entrepreneurship and lifestyle businesses, check out the podcast, I think you’ll like it. And if you leave a review in iTunes, I'll love you forever, because your review will help the show get noticed during the essential first couple of weeks.
We live in a world where eight out of ten businesses will fail. Entrepreneurs are encouraged to dust themselves off after an idea fails and try again, repeating the process with a new concept, hoping that this one sticks.
I just launched a new weekly video show, and the first two episodes are available today! Lifestyle Business Weekly is a show and weekly email for people interested in lifestyle business and independent entrepreneurship.
In this article I want to show you a method to get away from the gross, subjective confusion that clouds your business name decision making. You’ve felt that cloudiness if you’ve ever tried to name a business before.
It's been said that goals without plans are little more than daydreams. While it's great to have dreams, my guess is that you'd like your business to be built on something more substantial than some hopes and wishes.