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You Don’t Have to Choose a Niche! (The Largest Blogs Online Never Did, FS098)

We may have to eat our own words a bit on this one. Regardless, it’s eye-opening to see what makes some of the biggest blogs on the web work.

If you’re interested in choosing a niche (or in not choosing a niche), this conversation will be important for you.

I’ll leave it at that and let the podcast episode do the talking. Enjoy! (Subscribe if you haven’t yet!)

Listen to the episode:

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“You don’t have to choose a niche! (The largest blogs online never did)”


Logan’s Question

Hey Fizzle Crew,

I have a problem I’ve been trying to figure out for a while and thought if anyone would know the answer it would be you guys: there’s a lot said around the blogging world and on your guys’ site, also, about defining your audience and finding your niche.

I’ve just recently found out about Fizzle so I’m a bit behind on the backlog of podcasts, but you guys have mentioned a few times brainpickings.org and farnamstreetblog.com, and I’m wondering this: how is it that something so ‘cross-disciplinary’ (or kind of anti-niche) does so well, and how would they go about doing things like defining their audience and/or doing market research when their audience basically is people who enjoy random interesting things?

I’m not sure if you guys answer random emailed questions, but if you do, then thank you very much for helping me out with this and I hope to hear back.

Best regards, Logan Maro


Your take on the 100th episode!

fizzle’s 100th episode!

Take 15 seconds, go to FizzleShow.co/ask and:

  • Tell us your name,
  • your URL (if applicable)
  • and either simply say something like “hi” or “thanks”
  • or tell us your favorite moment or inside joke, something this show has inspired you to do or what this show means to you.

We’ll include your voice in a special project we’re doing for our 100th episode(s)! Yea, i said our 100th episodes. We’re building you something awesome. Be a part of it! spend a few seconds of love at FizzleShow.co/ask.


Show Notes

Farnam Street“I have a fairly simple objective: I want to go to bed each night smarter than when I woke up. I also want to live a meaningful life and become a better person.”

Brain Pickings“Founded in 2006 as a weekly email that went out to seven friends and eventually brought online, the site was included in the Library of Congress permanent web archive in 2012.”

Brain Pickings: 7 Things I Learned in 7 Years of Reading, Writing, and Living“Reflections on how to keep the center solid as you continue to evolve.”

Kottke.org – home of fine hypertext products“The editorial direction of the site is all over the place but clusters around a pair of hand-wavy ideas: the liberal arts 2.0 and people are awesome.”

Tim Ferriss’s Blog

Why Finding Your Niche Is Just Plain Bad Advice“If you pay attention to those who succeed in online business, they aren’t following their own advice.”

Maria Popova on Writing, Workflow, and Workarounds“In this in-depth conversation, we cover just about everything: how it happened, her workflow, how she writes, how her site generates revenue…”

Ira Glass on Storytelling & Taste:


The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

Download the guide

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