How to get Past the Fear of Choosing the Wrong Business Idea (FS154)

On the show today we share one Fizzler’s story about the fear that comes when you’re choosing between two business ideas.

It can feel impossible to choose sometimes. And for good reason — the decision matters.

There are consequences no matter what you pick, so what do you need to do to not only make a good decision, but also to feel confident about your decision so you won’t second guess yourself later on.

We’ll tell you how and walk you through an amazing resource (free to download below) in this episode. Enjoy!

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“How to get past the fear of choosing the wrong business idea”

Show Notes:

Download the decision matrix

In this episode we talk about this tool to make an informed decision about what business idea to commit to. Enter your email address to download it now.

Fizzlers: How did you get past the fear of choosing the wrong thing? – Questions & Answers Forums

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Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide. Get the 10 Most Common Mistakes in Starting an Online Business here »

Get the new business foundations kit
  • Such a great episode. Never ready for the conversation to end and really liked the bonus nugget after the credits.

    Really appreciated the candid discussion around not reinventing the wheel and instead considering where you can make the most impact. Perhaps CK should choose to focus his time and energy on making money with business content in order to ultimately better fund his passion for serving those affected by addiction.

    I think Jon Acuff once said something like “your day job is a fundraiser for your dream job.” In this case, CK’s business can equip him to be a more effective activist.

  • jaredkimball

    I tried to download the Decision Matrix but it gave me an error.

    See the screenshot of the message below:

    Could one of you send it to me? My email address is in the screen shot.




      I am great fan of your blog, I am regularly follow your post, every time you give me very useful information that’s help me lot, I think you r right.



    • Steph Crowder

      Hi Jared, sorry for the trouble! Can you please send me a note, I’ll get it right over to you!

  • I got the same error as Jared..

    • Steph Crowder

      Hey Reuben — please email us at, we’ll hook you up!

  • This podcast was great! They all are great and I love listening to great sound advice while I’m driving. You all are too funny! By the way, just downloaded the brilliant one page business plan you sent out and it is the best I have ever seen. I have looked at many and this is the only one that makes sense and is not overwhelming. Thank you so much for all you do and I will keep listening!

    • Thanks so much! Really happy to hear the 1-page business plan was helpful.

  • Jennifer Wenzel

    If it helps anyone, I’ve created a fillable Decision Making Matrix spreadsheet in Excel–available for free through Dropbox here:

  • nursekeith

    Thanks for a great episode. And Chase, I want to thank you specifically for mentioning nurses—both male and female—so kindly. I’ve been a nurse for 20 years, and my current work as an entrepreneur is as a holistic career coach for nurses. I use my podcasts and writing to empower them to have healthy, satisfying careers, and my message is gaining more ground every day. Thanks for calling nurses out in such a positive, affirming way.

    PS: The bonus stuff at the end of the episode was a great extra nugget of fun and information!

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

The simple 1-page business plan