Customer service isn’t an afterthought for you. If it is, you’re already well on your way to being an uninteresting, middling, forgotten business.
If, on the other hand, you have a deep understanding of the people you serve, that reality will be visible in so many delightful and visible moments in your customers’ interactions with you.
In this conversation we share what we’ve learned about how customer service and the deeper philosophy we can all have about customers in general can revolutionize the way we build our business.
Note: if you haven’t yet listened to the previous episode, you’d better do that first. It’s an amazing interview with the co-owner of one of the world’s best restaurants, and it’s deeply changing the way we look at these questions. Listen here: How The Hospitality Mindset Revolutionized My Business.
It’s better to listen on the go! Subscribe on iTunes
“Some insights about customer service that will change the products you make.”
Tweet This
Show Notes
How The Hospitality Mindset Revolutionized My Business (FS066) — “The way they tell their stories, the things they choose to invest time and money into, their “reasons why,” have changed the way I look at my own story, my own investments, my own reasons. These changes are adding up to a much bigger, much more human, much more vital vision of what my business is.”
Seven steps to remarkable customer service – Joel on Software — “Here are seven things we learned about providing remarkable customer service.”
Seth’s Blog: Who is your customer? — “Nike, on the other hand, doesn’t care very much at all about the people who buy the shoes, or even the retailers…”
Learn how to set goals that actually stick!
The Top 10 Mistakes in Online Business
Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.
One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.
These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide. Get the 10 Most Common Mistakes in Starting an Online Business here »
“Your customers aren’t there to serve your needs” Yes, such a good reminder. And that’s a novel idea about business tips in graphic novel format :)
Hilarious and useful info, again, thanks guys.
BTW, your link to podcast 66 in the body of your post (not the show notes) is not working.
Thanks Michelle! Let us know when the graphic novel comes out :)
Great episode as always guys. If we could just master that concept of service first…
First of all, really appreciate the genuine discussion about what customer service (or customer focus) should look like. Also, there’s another business making kick-ass, unique grilled cheese called Chedd’s. :)
Finally, the bit about uppity bartenders reminded me of this quote from Red. Vs. Blue: “I hate the bands that you like!”
Haha. He won’t go quietly ;)
All well and good, but what if you’re in a market where your customer doesn’t want to engage with you? Commodity products spring to mind.
So true. Customer is the king. In the season of festivity, advertisers can try moLotus – molotus(dot)com to send greetings to customers and wish
them personally on their phones. They can replace physical cards with automated
personalized mgrams this season and let people avail greetings anytime,
anywhere!