The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs
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John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. In this Founder Story, Corbett sits down with John to discuss what he has learned through frequently consulting with small and mid-sized businesses to help them create marketing plans that lead to steady growth.

The Fizzle Business Sketch Template identifies all the essential elements of your business plan… on one page—not a 50-page business plan, not a 20-slide presentation. One page. We developed the Business Sketch Template (BST) to be a quick and simple tool to identify all the building blocks of your business idea. And, maybe more importantly, to show you where the holes are.

In this special Fizzle workshop we cover how to tell your company's story and create a compelling elevator pitch that will make all of your efforts more effective. From there we share how to turn your pitch into a concise tagline for your business and website.

Create, Launch and Sell a new product or service online in the next 30 days. We’ll walk you through it, step-by-step. We've created a very special 30-day challenge and we want you to join.

Your mindset — how you think about what you’re doing, how you approach the work — can have dramatic effects on your business. Imagine this dream you’re working towards falls apart, fades away, just because of the way you think about it. Sounds crazy, but it happens.