The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Andreea is a serial entrepreneur. In 2007 she founded the eco-friendly inspirational t-shirt company Tees for Change (which she later sold), in 2011 she started helping other entrepreneurs dream big and launch & grow their product businesses at Launch Grow Joy, and in 2013 she founded Soaps to Live By.

Launches are important and shouldn’t be taken lightly. In this course we'll cover why planning a launch is so much better than just "putting it out there", we'll develop a launch plan that builds pre-launch buzz, we'll discuss what types of content to create before during and after your launch, how you should invest the majority of your time, and set the date for your launch. In the later lessons we'll get into specific tips if you are launching something people will pay for, like a product or service, and we will even walk through a couple case studies of blogs we've launched or helped re-launched.

Benny Lewis can speak over a dozen languages, has been traveling full-time for over a decade, and runs the travel/language learning website Fluent in 3 Months. Over the past five years blogging he has built up an audience of half a million readers a month, spoken at TEDx multiple times, and nearly 20,000 subscribers on YouTube alone (with almost 3,000,000 views).

Choosing a topic for your business (or blog, podcast, platform, etc.) is an incredibly important decision. A great topic can make your life fantastically easy. People will naturally identify with your mission and help share your message. The right topic will make you come alive and fall in love with your business and customers.

Website design is more important now than ever before. It can make you stand out amidst the noise and create a powerful first impression. However, most founders don’t know how to do it or where to start. In fact, since “good design” is so hard to define, design can be a huge cause of wasted money, time and energy.

Steve Kamb is the founder of Nerd Fitness, a massively successful online community which helps desk jockeys, nerds, and average Joes level up their lives. In this founder story Steve shares how he got started, calling out the most important pieces of his journey from depressed corporate drone to the vibrant, charming and nerdy independent entrepreneur he is today.

Choosing a host for your online videos is a complex and confusing decision to make. In this quick course Caleb will help you figure out which host to use, the pro's and con's of going with a free versus paid one, what to consider when you want your videos to be private or behind a paywall, and why video analytics and SEO should factor heavily into your decision.

Video is one of the strongest trends in online communication. It can be the essential catalyst for your business or play a killer supporting role alongside other materials. But making videos can be an exhausting, all-encompassing task. It's easy to get bogged down in questions, confusion and doubt and, ultimately, end up making something that works against.

Affiliate marketing can be an extremely powerful & profitable strategy for your business. In this special Fizzle course Pat Flynn of Smart Passive Income breaks down his strategy for affiliate marketing.