The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs
Basic

If you haven't defined your audience you're, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others. In this course Chase shares why it's so important to define and understand your audience as well as how to do the digging, thinking and insighting (sp?) so you're able to create, serve and sell to your audience.

“Office Hours” are special live sessions we hold exclusively for Fizzle Members. On these calls, Fizzlers are able to ask us questions directly about their businesses, about Fizzle courses and about the Fizzle platform and community.

There are lots of ways to accept payments online, and it can be confusing trying to choose the best way for your situation. In this special comparison series, you'll learn about several popular payment processing services and how to choose the best for your business.

Google Analytics is a free and easy to use traffic analyzing tool. In this course you'll learn exactly how to use it, what you should be tracking, and how to automate the whole process.

Winning customers and beating your competition all starts with differentiation. In this foundation series, you'll learn several essential ways to make your business or products stand out. You'll learn all about the Unique Selling Proposition, Positioning, Narrative, Personality and more, and how each differentiation strategy can be applied to your own site.