The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs

At Fizzle, we’re focused on helping our members earn a living doing something they love. Our courses and community are designed to help these members make smart progress while supporting each other in a fun environment.

If you're reading this blog post, you're at least vaguely interested in the concept of Facebook ads. But is it just me, or does this whole concept make you feel a bit skeptical? Isn't it kind of sleazy to pitch ourselves in front of unexpecting social media scrollers? Is this a legit way to grow my business, or is it just a bottomless money pit to be avoided at all costs?

If you haven't started your own podcast yet, odds are you've thought about it. Podcasting is awesome because people can tune in on the go -- in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable "just talking" instead of sitting down to write a blog post or attempt to record something on YouTube.

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