The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

The tuneup your website desperately needs The simple 1-page business plan

Picture this: you've been working hard on your business when an amazing opportunity comes along. You've been asked to speak on a panel where your ideal customers will be eagerly listening in the audience. The adrenaline starts pumping as you process the good news, when suddenly…

Something really stuck with me after reading the amazing four-part blog post series at Wait But Why about Elon Musk, Tesla and SpaceX. In the first article in the series, Elon Musk: The World’s Raddest Man, author Tim Urban notes “… he [Elon Musk] refuses to advertise for Tesla, something most startup car companies wouldn’t think twice about — because he sees advertising as manipulative and dishonest.” (emphasis mine)

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