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You want images on your website and social media because you need to stand out and entice people to your website. You want to know how to make great images because humans — no matter how smart — have multiple senses, and, in the world of multimedia, we get to play on and tempt multiple senses.

Six and a half years ago I started a company that would become my first success. In less than two years, it allowed me to support my family without any other income. The business was a simple meal planner called Paleo Plan. It was my 6th attempt at an online business. After several years of fizzled ideas and false peaks I had finally quit my job and truly become my own boss.

Small businesses live and die by what our customers think of us. Staying intimately connected to your customer base isn't just advised, it's essential to your very survival. On The Fizzle Show, we often recommend talking with customers frequently, through both in-depth one-on-one interviews, responsive and frequent email conversations, and through surveys.

If you consider yourself a generalist, here's the good news: doing great work in the future will require the skills of a generalist, especially if you work independently or on a small team. And more and more of us are working independently these days. 40% of American workers will be freelancers by 2020 (and according to Freelancer's Union, 33% of us already are) and freelancers need to be generalists to be successful. You have to know a little bit of everything.

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