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For those of us providing some type of service for a living (and that's 84% of businesses in the US), referrals can be the fuel that fires the engine of growth. The choice to become a customer is rooted in trust. When it comes to figuring out who we can rely on, most of us will place our business in the hands of someone recommended by a friend versus a complete stranger.

Self doubt is a natural, inevitable and very real part of building a business. And in this episode we share how we think about it, how we process it and how we overcome it. If you compare yourself to other entrepreneurs, deal with self doubt, or feel the need for validation, you're going to love this episode. Enjoy!

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