You’ve heard the advice: when creating your first product, you should aim for a minimum viable product. In other words, the smallest thing you can put out in the world to test whether customers really want it.
You’ve heard the advice: when creating your first product, you should aim for a minimum viable product. In other words, the smallest thing you can put out in the world to test whether customers really want it.
The whole idea of content marketing is predicated on one core belief. We’re all screwed if it’s a bogus belief. “The model proposed in blogging seems to be that you show what you know, people sign up, and then you sell them what you know.”
Today we are doing a test to see if the hype is true about high quality podcast microphones: is there really a mic out there that can make your voice sound amazing, if so, which one is it and is it worth the cost.
We all want to grow our thing and we all need to do a bunch of work to do it. (Note: by “thing” there I’m referring to your product sales or blog or podcast or something.)
When you look around, it’s not hard to notice the rapid surge of membership businesses. Even giants like Apple and Amazon are going all in with the recurring model. The biggest reason why is this: getting a customer to buy from you again is a whole lot easier than getting someone to buy from you for the first time.
Self doubt is a natural, inevitable and very real part of building a business. And in this episode we share how we think about it, how we process it and how we overcome it. If you compare yourself to other entrepreneurs, deal with self doubt, or feel the need for validation, you're going to love this episode. Enjoy!
Email marketing is, has been, and will continue to be one of the most powerful ways to build an audience for your business. Another way of saying audience is potential customers. And potential customers can turn into customers. Customers, well, those are what make a business an actual business. You know, the kind that makes money.
Email marketing. Those two words pack a powerful punch in the world of independent entrepreneurs and small business. In this week’s episode we tackle some of your most common questions about using email to grow your business.
On October 1st, 2013, I gave my employer 10 months’ notice that I would be leaving my job. I was working as the Executive Director of a summer camp, and while I loved the place and the people, the demands of the job and the location of the facility made it a poor fit for our young family’s forever-home.
What, exactly, does it mean to be an entrepreneur? And is this whole passion thing all it’s cracked up to be? Is it possible to shift from a mindset of scarcity to one of abundance? We tackle all of these questions and a few more on today’s episode of the show.
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