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I received an email today that my good friend’s company is shutting down, pulling the plug, closing up shop. This is something he poured himself into…

At first, you may need to wear all the hats in your business, doing all the work yourself because you can’t afford to hire people to help you. In this conversation we get some clarity about what those hats are, which ones are important and how to think about them.

Ask a group of pro bloggers for one tip on how to build a powerful online audience that you can then monetize into a full-time business, and they will likely all say the same thing: find your niche. The idea is simple: it’s a big world out there with a lot of products and services that you probably don’t have the time or resources to compete with.

When I started Simplifilm, I made a conscious decision to work with the best people in the world. A decision that continues to this day. And I did it. I’ve worked with amazing people, people I picked years in advance. And some even more incredible people I never imagined. (Such as Will.I.Am, Arianna Huffington and Scarlet Johannsen—all in the same project.)

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