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"That can't be right...," I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase? I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I'd heard about the paradigm from other startup case-studies. This was the first time I was seeing it in person.

Here at Fizzle, we’ve spent the last couple weeks in full-on year review mode. We have some new ideas to share (and some time-proven designs as well). We talked in an episode a long time ago about how we do these reviews and, more specifically, how we find the plan for next year in last year’s review.

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