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Studio Neat are a duo of product makers out of Austin, Texas. They make simple, well designed products for everyday life… mostly for geeks. They had several big successes on Kickstarter like the original Glif, the Cosmonaut Stylus, and the Neat Ice Kit, garnering press like this article in Wired which calls them the “Kickstarter Kings.”

Listen, as bloggers we want to get as many people interacting with our content as possible. And more than that, we want them to become FANS, to live their lives in relationship with us. Recently we made a guide to promoting your blog which talks about syndicating your blog posts, that is, publishing your existing articles to different websites like Huffington Post or Medium.

I reached out to a blogger with a huge audience recently and asked him if he knew about a course called Start A Blog That Matters. I chuckled, thinking to myself, ‘this is going to make for a great intro to the announcement.’

Here’s a challenge we all face, whether we’re bloggers or podcasters or freelancers or makers or hopeful entrepreneurs of any shape… We’ve got to be experts to succeed.

Are you wondering if if you’ve picked the right business topic? Thinking about changing to a new topic, but maybe you’ve already built something? This is common. You come up with an idea, get to work on it and at some point down the line you get a sense that a different topic (or part of your topic) would be better to focus on.

In his new book Born For This, author Chris Guillebeau highlights the story of Shenee Howard, a brand strategist who found herself “broke and clientless” back in 2011: Instead of talking to experts in hopes of obtaining wis­dom and advice, Shenee decided to turn the tables and talk to 100 regular people, asking them about their problems, with the goal of using her unique skills to find solutions for them. Using social media and email, she offered unlimited 15-minute strategy sessions by phone to anyone who had questions about branding — for free.

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