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Something really stuck with me after reading the amazing four-part blog post series at Wait But Why about Elon Musk, Tesla and SpaceX. In the first article in the series, Elon Musk: The World’s Raddest Man, author Tim Urban notes “… he [Elon Musk] refuses to advertise for Tesla, something most startup car companies wouldn’t think twice about — because he sees advertising as manipulative and dishonest.” (emphasis mine)

Jess Lively is the founder of Life with Intention online and host of the popular podcast, The Lively Show. Jess recently stopped by the Fizzle studios to sit down for a Founder Story. Founder Stories are long-form video interviews with founders of independent businesses we believe in. Founder Stories are a key part of our approach to helping aspiring entrepreneurs build their thing, along with the Fizzle Roadmap, courses, and the community of entrepreneurs who won't let you quit.

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