The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

The tuneup your website desperately needs The simple 1-page business plan

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When I was a kid, my dad used to give me a stern sideways glance and say, "you are who you choose to be friends with." It always drove me insane. I am ME, I reassured myself uneasily. I'm not so easily influenced by other people.

As an indie entrepreneur, if you want to make sales and build a thriving business you need to overcome the hurdle between free and paid. When we say “free” we mean the stuff you do for free… the content, the social media stuff, the free guides you create as lead magnets.

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