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If you want to write things that inspire action — web sales pages that effectively sell your product, emails that readers will click on and share, etc. — this article is for you. I repeat: if you want to make things on the internet that work, if you want to publish webpages and videos and podcasts and emails into the world that get results, you’re in the right place.

Choosing a business idea is probably the thing we help our members with most. It's understandable. You don't want to put a bunch of time and effort into building a business, only to realize later on that there was a major flaw in the idea that will forever stunt your company's growth.

How’s that for a headline? Headlines are an arms race these days, with every article competing to toss in more excitement and bigger promises. One of my biggest annoyances is the way “science” is shamelessly used to back up weak claims in link-bait listicles. You may have noticed how common it is to include the phrase “backed by science” in a headline lately.

We probably all have one of those friends in our lives who thinks too big. Or those who once thought too big. Maybe now they’re angry at the world, jaded, cynical. There’s a danger to thinking too big. It can burn us out, burn us up, make us miss all the amazing that’s happening right now.

“I’ve heard from the Editor in Chief of a big site and they said Twitter was basically ineffective for them. Should I still even bother with it?” This question came up last week in the Fizzle Membership Forums and I think it’s a very interesting question. (In case you weren’t aware, we curate courses and community for indie business builders. It cost’s $35 a month to be a member, but there’s a free trial.)

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