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Email marketing is an insanely effective way for most small businesses to build trust and invite potential customers to purchase products and services. Unlike a Facebook or Instagram feed where your message is simply one of thousands (if it gets displayed at all), in the email inbox you’ll have a much higher likelihood of getting your message seen and read.

If you’re creating a business you are going to need help. At some point in your journey a suggestion from a peer, or an insight from an article could lead to a major breakthrough for you. But where do you go for that help? That is the question we dig into in today’s podcast, sharing insights from each of us about where we truly find help in modern business.

Far too many entrepreneurs jump immediately to the idea of hiring a full-time virtual assistant (VA) when they think about outsourcing. While a VA is one form of outsourcing, there are other ways to outsource, most of which are much easier than having to hire, train, and assign a full-time level workload to a VA.

Email newsletters can be a great way to grow an audience and keep them engaged. If you’re working to grow an audience through email, offering an email newsletter instead of the traditional subscriber giveaway is an option worth considering.

Modern western culture is buzzing with ideas about living a happy and fulfilled life. I can’t walk down the street without seeing a #liveyourdream hashtag on something. There seems to be hundreds of books, podcasts, courses, shows and instagram accounts about it. But with all the gurus and research courses and books out there, is there a framework that can really help? I mean, we should know that by now, right?

Martin Seligman, the father of the field of positive psychology, famously said in a 1999 speech that “psychology was half-baked.” He was referring to the fact that psychology up to that point had really focused just on mental illness and on repairing damage. He then said, “...that's only half of it. The other side's unbaked, the side of strength, the side of what we're good at.”

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