The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Jess Lively is the founder of Life with Intention online and host of the popular podcast, The Lively Show. Jess recently stopped by the Fizzle studios to sit down for a Founder Story. Founder Stories are long-form video interviews with founders of independent businesses we believe in. Founder Stories are a key part of our approach to helping aspiring entrepreneurs build their thing, along with the Fizzle Roadmap, courses, and the community of entrepreneurs who won't let you quit.

"I just don't understand," she sighed, visibly frustrated. "I did what 'the experts' say to do: I validated my idea. I built this product based on customer research. And yet, when I launched... nothing... crickets. What gives?"

Let’s be honest about two things for a minute: 1) we all procrastinate sometimes, and 2) procrastinating has benefits. When we procrastinate, we often work on things that are simply easier or more enjoyable than the things we’re putting off. Sometimes we play. Sometimes we nap. Sometimes we tackle another project that just seems more fun right now. These are all good things on their own.

On the show today we do something a little different: we each brought some links that have meant something to us in the past few weeks and on this show we share them with you. You’ll find links to all the articles, videos, books and more below. And the stories in podcast will walk you through why we think these links are important enough to share.

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