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On November 19, 2013, I became a member of the entrepreneurial training site, Fizzle. I wish I could remember the specific moment when I chose to join or what it was exactly that inspired me to take the leap, but the truth is I was on a learning feeding frenzy at that point. I was taking courses, listening to podcasts, reading books, and joining websites at a furious pace. 

Email marketing is an insanely effective way for most small businesses to build trust and invite potential customers to purchase products and services. Unlike a Facebook or Instagram feed where your message is simply one of thousands (if it gets displayed at all), in the email inbox you’ll have a much higher likelihood of getting your message seen and read.

If you’re creating a business you are going to need help. At some point in your journey a suggestion from a peer, or an insight from an article could lead to a major breakthrough for you. But where do you go for that help? That is the question we dig into in today’s podcast, sharing insights from each of us about where we truly find help in modern business.

Far too many entrepreneurs jump immediately to the idea of hiring a full-time virtual assistant (VA) when they think about outsourcing. While a VA is one form of outsourcing, there are other ways to outsource, most of which are much easier than having to hire, train, and assign a full-time level workload to a VA.

Email newsletters can be a great way to grow an audience and keep them engaged. If you’re working to grow an audience through email, offering an email newsletter instead of the traditional subscriber giveaway is an option worth considering.

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